Prime Video, India’s most loved entertainment destination, today
announced June 5 as the worldwide premiere date of its upcoming Prime Original series The Pyramid
Scheme. Produced by The Viral Fever, created by Shreyansh Pandey, directed by Ashish R Shukla and
Shreyansh Pandey, this drama explores the intriguing yet complex world of pyramid schemes and the
dangerous lure of the quick money they promise. Written by Akshendra Mishra, the series features an
ensemble cast with Paramvir Singh Cheema, Ranvir Shorey, Shekhar Suman, Aanjjan Srivastav, Alfia
Jafry, and Ashish Raghava in the lead roles and supported by Akhilendra Mishra, Smita Bansal, Vijay
Kumar, Indresh Malik, Ravi Bhel, Sushant Singh, Sonal Jha, and Sadanand Patil, in pivotal roles. The
series will premiere exclusively on Prime Video in Hindi across India and in 240 countries and territories
worldwide on June 5. The Pyramid Scheme joins Prime Video’s blockbuster line up for Prime Day. This
July, Amazon Prime Day is back in India for its tenth edition. Prime members can look forward to great
deals, bigger savings, exciting new launches, blockbuster entertainment, and more.
The Pyramid Scheme, set against the backdrop of culturally rich Haridwar, follows Goldy (played by
Paramvir Singh Cheema), a charming and enterprising young man chasing a better life, who somehow
finds himself pulled into the flashy, weirdly convincing world of pyramid marketing. As he joins hands
with the grounded and deeply sincere Manoj Srivastava (portrayed by the versatile Ranvir Shorey), what
begin as aspirations for a better life soon spirals into something darker, driven by greed, ambition, and
betrayal. Wrapped in the hustle culture, The Pyramid Scheme reveals the high emotional and human
cost of chasing success at any price.
“At Prime Video, we remain committed to championing authentic, emotionally resonant stories that
reflect the diverse voices and aspirations of India. Our upcoming drama The Pyramid Scheme exemplifies
this,” said Manish Menghani, director & head of content licensing, Prime Video, India. “What makes this
series compelling is the way it brings to life the relatable themes of ambition and aspiration, and how
the pursuit of a better life can influence one’s choices, both good and bad. Led by standout
performances from Paramvir Singh Cheema, along with Ranvir Shorey and Shekhar Suman in striking
new avatars, the narrative balances humour, drama, and emotions with authenticity and emotional
depth. Our longstanding association with The Viral Fever, the creative force behind some of India’s most
loved and culturally resonant stories including Panchayat, Sapne vs Everyone, Aspirants, and Gram
Chikitsalay, further strengthens this unique storytelling vision, bringing yet another rooted and
emotionally engaging narrative to audiences across India and worldwide when the series premieres on
Prime Video on June 5.”
Vijay Koshy, President, The Viral Fever (TVF), shared, “With this series we wanted to explore ambition,
validation, and the world of pyramid schemes, something not really shown on screen. We are delighted
to once again collaborate with our longstanding partner, Prime Video, whose continued trust and
support have enabled us to take such unique stories far and wide not only to every corner of the country
but also across the world. With Ashish R Shukla and Shreyansh Pandey’s brilliant vision, along with a
powerhouse cast that brings intensity and authenticity to every character, we believe The Pyramid
Scheme will be a compelling watch for viewers when it premieres exclusively on Prime Video on June 5.”
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