VIDA, Powered by Hero, the emerging mobility brand of Hero
MotoCorp – the world’s largest manufacturer of motorcycles and scooters – has partnered with
Procam International as the “Electric Two-Wheeler Partner” for the 20 th edition of the Tata
Mumbai Marathon.
The Tata Mumbai Marathon’s partnership with VIDA marks a significant step towards
sustainable mobility, aligning with Procam International’s commitment to eco-friendly and
green practices.
The race has been at the forefront of sustainability initiatives, including waste management,
recycling, and promoting greener transportation options. Driven by innovation at its core and
led by the vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly
accelerated into people’s hearts, becoming one of the most loved electric two-wheeler brands
in the country. This partnership with the Tata Mumbai Marathon follows VIDA’s successful
collaborations with Procam’s running events in Bengaluru and Delhi.
The partnership aims to electrify the fan experience, as VIDA is set to curate an experiential
journey for the participants through various touchpoints and activations. From pre-race
festivities to post-run celebrations, runners can look forward to engaging with VIDA.
Official Electric Scooter – The VIDA V1 will be the Official Electric Scooter of the Tata
Mumbai Marathon. It will be utilised for all official requirements throughout the event,
reinforcing its role in supporting the race and promoting sustainable mobility.
Commenting on this partnership, Dr Swadesh Srivastava, Chief Business Officer –
Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said, “We are excited to be
associated with the Tata Mumbai Marathon 2025 as the Official Electric Two-wheeler partner.
This collaboration perfectly aligns with our vision to lead the charge toward a more sustainable
future. It also reflects our support for the changemakers – runners, volunteers, and
communities – who are embracing sustainable choices and inspiring others to do the same. At
VIDA, we are not just advocating for a healthier lifestyle but also driving the message that
sustainable choices, whether in mobility or personal well-being, can create a lasting impact.
Our electric vehicles symbolize a commitment to environmentally conscious solutions, much
like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA
with its growing inclination towards electric mobility and this event will go a long way in
building a deeper connect with customers here.”
Speaking about the association, Anil Singh, MD, Procam International, said, “After the
successful partnerships with our running events in Delhi and Bengaluru, we are excited for
another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata
Mumbai Marathon. With sustainability at the core of everything we do, we are delighted to
have VIDA as a partner that shares our commitment to prioritising a sustainable future.
Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the
overall experience for participants.”
The Tata Mumbai Marathon (TMM), as it celebrates its 20 th iconic year, has paved the way for
a holistic approach to sports in India with profound socio economic-health and sustainable
impacts. It is a symbol of pride and unity for the country. #HarDilMumbai.
Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting
a health & fitness revolution that spawned over 1700 races in the country to creating a
springboard for Indian long- and middle-distance runners with representation at the Olympics.
Procam distance running events have also opened a new paradigm for sports sponsorships
and created an eco-system around the sport estimated at USD 400 million.
Furthermore, Tata Mumbai Marathon has been a silver lining for the social sector; more than
1,000+ NGOs working for multiple causes have cumulatively raised over INR 429.60 crores
using these events as fundraising platforms, making them India’s largest sporting platforms for
philanthropy.
