Godrej Locks & Architectural Fittings and Systems, the leading home safety brand from Godrej & Boyce, has signed an agreement with Sony LIV to be the official safety partner for the game show Kaun Banega Crorepati (KBC) season 16 anchored by Amitabh Bachchan.
Shyam Motwani, business head-Locks & Architectural Fittings and Systems, Godrej & Boyce, said, “This partnership is an innate coming together of two trusted brands integral to the Indian home for many decades. In our capacity as KBC’s Official Safety Partner, we are not merely reinforcing the need for home safety but also shining a light on our innovative digital locks as essential features of modern living.”
In the show, Godrej Locks will be displayed in integrations, which are strategic by the company as an official safety partner of KBC. It ranges from placing Aston bands to a special segment where Amitabh Bachchan himself gives the Rs 25 lakh winner a Godrej Digital Lock.
This partnership effectively draws on the alignment of values between KBC and Godrej Locks, both synonymous with trust and reliability in Indian homes. By threading Godrej’s state-of-the-art safety solutions into the fabric of KBC, Sony LIV enlivens the viewing experience-entertaining and educative.
