It’s Spotlight is taking one of its most loved experiences to a national
audience. After becoming a massive hit at CP.67 Mall, the brand is now launching its personalised
loved-one surprise campaign across Cinépolis cinemas pan-India.
The campaign, called “Spreading Smiles with It’s Spotlight,” gives people a unique way to make
someone feel special by featuring their photos, videos, messages, or heartfelt wishes on premium
digital adverising screens. The idea is not limited to birthdays or anniversaries- it is about putting a
loved one in the Spotlight and creating a moment they will never forget.
What started at CP.67 Mall quickly gained attention for its emotional and candid reactions. Families,
couples, friends, and loved ones were seen getting surprised on screen, turning simple messages
into larger-than-life moments. The campaign’s warm, shareable nature helped it go viral across
social media and created strong organic buzz among audiences.
With its expansion through Cinépolis, It’s Spotlight is now making this experience accessible across
India. Whether someone wants to surprise a parent, partner, sibling, child, best friend, or anyone
close to them, the campaign allows people to create a memorable public moment in a premium
cinema environment.
Speaking about the launch, a spokesperson from It’s Spotlight said, “The response at CP.67 Mall
showed us that people deeply connect with real emotions on screens. This campaign goes beyond
birthdays or anniversaries- it is about giving people the joy of making their loved ones feel seen,
celebrated, and special, almost like a celebrity moment created just for them. With Cinépolis, we
are excited to take this experience across India and help more people create unforgettable
Spotlight moments.”
The pan-India launch also reflects It’s Spotlight’s larger vision of making digital screens more human,
interactive, and experience-led. By using premium cinema spaces for personal storytelling, the
platform is turning screens into places where emotions are celebrated and memories are created.
From a heartfelt message to a surprise video, It’s Spotlight is redefining how people express love,
gratitude, and appreciation- by turning personal feelings into unforgettable screen-led
experiences.
About It’s Spotlight
It’s Spotlight is a new-age digital out-of-home and media-tech platform creating impactful screen-led
advertising and engagement experiences across premium public spaces. The platform focuses on
combining visibility, technology, data, and emotional storytelling to make digital screens more
interactive, memorable, and meaningful for both brands and audiences.
