TUTE Consult, one of India’s leading independent Marketing
Communications Consultancies, today formally announced the launch of Vector – its dedicated
brand strategy, research and intelligence division — for both Indian and international markets.
Vector has completed a structured three-month soft launch during which it delivered over 200
pieces of proprietary research, brand audits and narrative intelligence projects across mandates
spanning beauty and wellness, FMCG, luxury, technology and hospitality. The formal launch
marks the consultancy’s move to position Vector as a distinct, scalable practice available as
both a standalone mandate and as the strategy layer anchoring TUTE Consult’s integrated
Communiqué (PR and earned media) and Tribe (creator and influencer marketing) divisions.
Vector addresses a challenge that TUTE Consult has observed consistently across its 16-year, 350-
brand portfolio: that both Indian companies scaling nationally and international brands entering
India routinely underinvest in the strategic foundation that makes their communications work. For
Indian clients, this means category sentiment analysis, competitive narrative mapping, share of
voice intelligence and the integrated MarCom planning that sequences PR, creator and advertising
activity for maximum efficiency. For international brands, it means India-specific narrative
architecture – translating global brand positioning into the stories that Indian consumers, regional
media and India-focused creators actually respond to. Vector also delivers reputation intelligence,
founder authority programmes, and an AI-powered consumer, brand and cultural intelligence
capability built on top of billions of data points in real-time, helping meaningfully influence how
consumers first perceive brands.
“We built Vector because the problem kept presenting itself, regardless of whether the client
was an Indian D2C brand trying to own a category narrative or a global beauty company entering
India for the first time. The story wasn’t built on insight. The data wasn’t informing the
communications. Campaigns ran efficiently into a vacuum because no one had asked the
foundational question – what does this brand mean to its audience right now, and why does it
matter? Over 200 research briefs in three months told us that this need is not niche. It is the
central communications challenge of this market. Vector is the answer we have been building
toward for 16 years. It is the step-up and step in building our agency for the future model”
Komal Lath, Founder & Chief Initiator, TUTE Consult
Vector’s formal launch coincides with what TUTE Consult describes as an inflection point in brand
discoverability. With AI-powered search engines increasingly replacing traditional search as the
first port of call for brand research – among both trade buyers and consumers – the consultancy
argues that brands without structured, expert-attributed, intelligence-led content will face
compounding visibility disadvantages going ahead..
“Vector gave us a far more nuanced understanding of the Indian beauty consumer than we could
have gathered through surface level market research alone. The insights were incredibly valuable
in helping us evaluate positioning, consumer behaviour, and white space opportunities for entering
the Indian market. What stood out was the balance of data backed intelligence with cultural
context – something critical when building a cohort of beauty brands for India.” – Cathie,
Founder, ThreeSixty Agency
“There was a distinct, undeniable gap in the industry when it comes to understanding what
consumers are truly pursuing and perceiving about brands online. Tute Consult has successfully
identified this exact gap and built Tute Vector to address it perfectly. It is the precise specialized
advisory that modern brands need to think about before they communicate, combining deep
competitive intelligence with a swift 3-day turnaround. I am really excited for the entire team
and send my best wishes for this incredible launch!” – Vibhuti Munjal, Manager Marketing &
Product, L’Occitane India
About Vector
Vector is the brand strategy and intelligence division of TUTE Consult. It provides narrative
architecture, reputation intelligence, integrated MarCom planning, founder authority programmes
and AI discoverability strategy for Indian brands building category leadership and international
brands entering India’s complex consumer market. Vector mandates are available on a standalone
basis and as the strategic foundation for TUTE Consult’s full-service integrated offering.
About TUTE Consult
TUTE Consult is an independent, integrated Marketing Communications Consultancy founded in
Mumbai in 2010 by Komal Lath. The agency operates through three divisions — Communiqué (PR
and earned media), Tribe (creator and influencer marketing) and Vector (brand strategy and
intelligence) — and has handled mandates for 350+ brands across 22 sectors. TUTE Consult is
Mumbai and New Delhi-based and serves as India’s representative partner within the Palomar
Network, a global alliance of independent communications agencies operating across 18+
countries.
