Maruti Suzuki India is launching a new campaign titled ‘Run On What You Love’ to celebrate its S-CNG technology. The campaign aims to highlight the joy, freedom, and adventure offered by S-CNG vehicles, targeting environmentally conscious young buyers who value both sustainability and driving enjoyment. It emphasizes the confidence, mileage, and overall appeal of Maruti Suzuki’s S-CNG lineup.
Partho Banerjee, senior executive officer of marketing and sales at Maruti Suzuki India, expressed that the campaign celebrates the modern CNG car buyer who makes a conscious choice and embraces life fully. He noted that CNG cars now represent more than just functionality; they embody a spirit of adventure and passion. Maruti Suzuki aims to inspire a new generation to explore the possibilities of S-CNG vehicles, building on their strong market presence in the CNG segment.
The campaign includes a film capturing youthful energy and the thrill of exploration with S-CNG cars, to be showcased across various media platforms like TV, digital channels, radio, and social media such as YouTube, Facebook, and Instagram.
Alongside the campaign, Maruti Suzuki India organized a ‘Sustainability Drive’ on World Environment Day across 1700 cities nationwide. This initiative underscores the company’s commitment to environmental stewardship, with every customer showing interest in S-CNG vehicles receiving a plant as a symbolic gesture promoting conservation and environmental wellbeing.
