Kenstar has onboarded actors Rajkummar Rao and Patralekhaa for its latest summer campaign. Kenstar has produced a summer campaign AC wali thandak, ab Kenstar coolers mein-featuring the new ambassadors.
The TVC is an endearing film that uses the chemistry between Rajkummar Rao and Patralekhaa to showcase the superior style and exceptional capabilities of Kenstar coolers. In an interesting twist, the cooler’s outstanding performance makes Rajkummar exclaim that it truly deserves the award for best actor – because it does such a terrific job of acting like an AC! Rajkummar and Patralekhaa’s realistic and charming performances, coupled with their on-screen.
Sunil Jain, CEO – Kenstar, said on the announcement, “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path-breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”
Neha Khullar, Head Of Marketing – Kenstar, added, “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”
