Google Faces New Antitrust Trial Over Ad Tech Dominance

Google Faces New Antitrust Trial Over Ad Tech Dominance

ByMauveSep 5, 20243 min read

Next week, Alphabet’s Google will also go on trial for a second antitrust case, where the advertising monetisation system of the company will be challenged by the U.S Department of Justice. The case is part of a broader effort by the Biden administration to rein in big tech using…

“Lollapalooza India 2025: Mumbai’s Ultimate Music Festival Returns!”

“Lollapalooza India 2025: Mumbai’s Ultimate Music Festival Returns!”

ByMauveSep 4, 20245 min read

The multi-genre iconic music festival, Lollapalooza, is all set to make a grand comeback in India with its much-awaited third edition in 2025. This year, the festival…

Yelp Sues Google Over Alleged Anticompetitive Local Search Practices

Yelp Sues Google Over Alleged Anticompetitive Local Search Practices

ByMauveAug 30, 20242 min read

Yelp filed a complaint against Google, an online review website accusing it of anti-competitive conduct that has adversely affected the Yelp business. Google had used its illegal…

Google Integrates Netflix Ad Inventory into DV360 for Enhanced…

Google Integrates Netflix Ad Inventory into DV360 for Enhanced…

ByMauveAug 23, 20242 min read

Google has announced the availability of Netflix ad inventory within its Display & Video 360 (DV360) platform. A capability to buy ad inventories directly from Netflix in…

Netflix Teams with Google for Interactive ‘Emily in Paris’…

Netflix Teams with Google for Interactive ‘Emily in Paris’…

ByMauveAug 22, 20242 min read

In partnership with Shop with Google, Netflix is promoting the fourth season of the romance comedy-drama “Emily in Paris” using the following. It’s an effort with integrated…

Google Faces Backlash for Controversial Influencer Terms on Pixel…

Google Faces Backlash for Controversial Influencer Terms on Pixel…

ByMauveAug 21, 20242 min read

Separately, it was reported in The Hindu that Google, during the Pixel 9 launch event, had “reportedly given instructions to tech influencers that they can talk about…