Google has announced the availability of Netflix ad inventory within its Display & Video 360 (DV360) platform.
A capability to buy ad inventories directly from Netflix in private marketplaces within DV360 will provide a more seamless ad placement experience and further targeting options. Programmatic guaranteed options will also be available by November 2024, thus expanding advertising possibilities.
This integration will let advertisers create 1:1 marketplace private deals directly with Netflix through DV360. It offers enhanced flexibility and precision of ad buys, catering to a variety of marketing strategies and budgets.
It further said in its statement that Netflix is offering new ways to buy, new insights to leverage, and new ways for measuring impact. We’re looking forward to the launch of our in-house ad tech platform, testing in Canada this November and launching globally in 2025.
Increasingly, Google added Campaign Manager 360 to check ad impressions for better transparency. It also expanded its work with DoubleVerify and Integral Ad Science to include more ad types, making it more confident for advertisers about ad results.
Currently available in the US, Canada, Brazil, and Mexico, the integration is planned to roll out globally in the coming months.
