Google introduced confidential matching-new technology that uses confidential computing to securely pair up advertisers’ first-party data with Google’s measurement and audience solutions so that in the end, data privacy and ad campaign performance are uplifted.“As platform and regulatory changes continue to evolve, the priority is more than ever to…
Next week, Alphabet’s Google will also go on trial for a second antitrust case, where the advertising monetisation system of the company will be challenged by the…
The multi-genre iconic music festival, Lollapalooza, is all set to make a grand comeback in India with its much-awaited third edition in 2025. This year, the festival…
Yelp filed a complaint against Google, an online review website accusing it of anti-competitive conduct that has adversely affected the Yelp business. Google had used its illegal…
Google has announced the availability of Netflix ad inventory within its Display & Video 360 (DV360) platform. A capability to buy ad inventories directly from Netflix in…
In partnership with Shop with Google, Netflix is promoting the fourth season of the romance comedy-drama “Emily in Paris” using the following. It’s an effort with integrated…
