Mumbai, February 2, 2024: India’s leading content and entertainment powerhouse, ZEE Entertainment Enterprises Limited (ZEEL), proudly announces the outstanding viewership numbers for the inaugural week of DP World ILT20’s second season. The tournament, now the world’s second most-watched T20 league, achieved an impressive reach of 113 million viewers during its opening week, as reported by BARC TV+OOH.
This remarkable success is marked by a 12% increase in viewership among males aged 15 and above in India’s urban audiences compared to last year. Additionally, the time spent on the series has surged by an impressive 32% among viewers aged 15 and above in urban markets across India. This notable rise in viewing duration underscores the league’s ability to captivate and retain the attention of its audience, providing a more immersive and rewarding viewer experience.
The DP World ILT20 Season 2, featuring six teams and 34 matches played across the UAE, has attracted some of the world’s most prominent cricket stars, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, and many more. ZEE Entertainment, the official global broadcast partner, ensures comprehensive coverage of the tournament through its 10 linear channels and streaming platform ZEE5, offering a delightful viewing experience for audiences in India and around the globe.
Commenting on the announcement, Mr. Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited, said, “We are delighted with the response that the second edition of DP World ILT20 has garnered. It is a testament to the league’s expanding appeal and a growing fan base across India. The event is escalating global enthusiasm for cricket, and we take immense pride in spearheading this phenomenon.”
The truly international T20 cricket league continues to capture fans worldwide, delivering intense competition, stellar performances, and a captivating spectacle. ZEE Entertainment’s star-studded panel of commentators, including Virender Sehwag, Harbhajan Singh, and Wasim Akram, promises a distinctive viewing experience. The network’s campaign film, featuring David Warner and Harbhajan Singh, beautifully captures the passion and ambition of cricket players for this highly-competitive tournament.
Cricket enthusiasts can catch the action on ZEE’s widely distributed TV channels and leading OTT platform ZEE5, ensuring a thrilling experience for fans across the nation. All single header matches will be broadcast live at 8 PM India prime time, with the afternoon match on double-header days starting at 4 PM.
