Consumer brands company Leads Brand Connect has appointed a
veteran food industry professional Puneet Chhabra as Business Head for Amazonika Mundi
India. In his new role, he will be responsible for driving the brand’s overall revenue growth and
business operations in the Indian market. Leads Brand Connect holds the exclusive sales,
marketing, and distribution rights for Amazonika Mundi India, a leading Brazilian 100% plant-
based food brand, in the country.
Chhabra comes with three decades of experience in building national brands in food and
beverages industries and create distribution base. At Leads Brand Connect, he will be
spearheading Amazonika Mundi India’s Sales and Marketing Communications across HoReCa,
Food Service, B2B, Modern Trade, and Online channels and leading product innovation (Ready
to Cook, Ready to Eat, Ready to Drink).
Commenting on the appointment, Richa Khandelwal, Founder and Managing Director, Leads
Brand Connect, said, “We are extremely delighted to have Puneet on board as Business Head
for Amazonika Mundi India. Puneet will be using his rich experience of 30 years to drive the
Sales & Marcom for the entire range in local HoReCa, Food Service, B2B, MT & Online markets
and will handle the topline. Puneet’s experience in channel depth and commercial leadership is
the ideal combination that is needed to fuel Amazonika Mundi’s growth in India strategy. His
experience across institutional, retail and digital channels will be instrumental in making our
range a staple for discerning kitchens and food businesses across the country.”
An elated Puneet Chhabra said, “We are living in times when food preferences of our people are
changing as they look for healthy and sustainable options. Amazonika Mundi perfectly sits in
this intersection and represents an exceptional opportunity. Over the last six years, Amazonika
Mundi has been carefully built as a brand in Brazil that offers superior product and premium
food experiences. I am looking forward to bring this experience to India and unlock the full
potential of this portfolio across institutional, retail and digital channels.”
Puneet has held leadership positions in India’s leading brands Kohinoor Foods Ltd, Amira G
Foods (India, UK & EU exposure), Miraya International, AAA Foods, Borges India, Lavazza (Fresh
& Honest Café Ltd.), etc. He has also managed P&L and prepared strategic business models
with The Taj, ITC, Oberoi, Marriott, Accor & IHG brands and Jubilant Foodworks, Impresario,
Massive Restaurants etc. Walmart India, Reliance Mart, Spencer’s etc. His core specialisations
including Team building, market mapping & expansion, B2B/OEM Partnerships.
Puneet is graduate from Institute of Hotel Management, Catering Technology & Applied
Nutrition (Gwalior MP under Govt. of India IHMCTAN) in 1995, and completed his under
graduation in Hotel Management from Apeejay Institute of Management in 1992.
Founded in 2020 in Rio de Janeiro, Amazonika Mundi is a 100% plant-based Brazilian food
company that is designed on a simple yet profound philosophy that healthy food should be
sustainable, delicious and accessible to all. Amazonika Mundi celebrates Brazil’s biodiversity
and biomes. Amazonika pioneered the use of cashew fibre and other natural resources to build
an innovative range of plant-based products rooted in the country’s rich biodiversity.
The story of Amazonika Mundi started in 2018 when two brothers, Thiago Rosolem (CEO) and
Bruno Rosolem (CCO), started Sottile Alimentos, a plant-based food startup. Their first product
was a falafel infused with Brazilian ingredients including lima beans from Santarém and made
its debut during Rock in Rio festival and it became an immediate hit with festivalgoers. Two
years later, Amazonika Mundi was formed by combining tradition and innovation to create
premium experiences. Today, Amazonika Mundi is available in four countries, Brazil, India,
Israel and Switzerland.
About Leads Brand Connect
Leads Brand Connect, established in 2022 by Richa Khandelwal as an integrated advertising and
communications agency, has now become India’s fast growing consumer brands company that
helps businesses and brands scale, position, and penetrate markets across India with strategic
precision.
The Noida-headquartered company forayed into consumer brands with mass staples like
Nourish and Bail Kolhu, and now have premium international brands like Coração do Vale,
Portugal’s finest extra-virgin olive oil, and Amazonika Mundi, a 100% plant-based Brazilian food
brand, in its kitty. Leads Brand Connect is now focussed on successfully bringing more global
lifestyle and gourmet brands into the Indian market and building their presence through a
structured go-to-market and brand-building approach.
Leads Brand Connect owns the full stack of brand strategy, sales, distribution, and advertising
for every brand in its portfolio. This end-to-end ownership is a rarity in the industry and it is
built around fragmented vendor relationships. This allows the company to move faster, think
more coherently, and deliver more cohesively than the agencies it competes with.
