iProspect India has been awarded the digital media mandate for ARDEX ENDURA, a prominent brand in the construction chemicals sector. The agency secured the account after a competitive multi-agency pitch and will operate from its offices in Mumbai and Bengaluru.
Under this mandate, iProspect, a digital-first media agency under dentsu India, will lead ARDEX ENDURA’s digital transformation. This initiative will encompass social media and content development, SEO execution, and a website overhaul. The agency aims to enhance brand awareness, foster trust, and establish thought leadership while improving community engagement. iProspect will implement advanced strategies to increase search visibility and ensure an exceptional user experience on the redesigned website.
This collaboration shows the commitment of iProspect in using creativity and data-driven insights to drive brand growth. Using its competencies in media, technology, data, and content, iProspect strategizes to present bold, personalized digital experiences that could change ARDEX.
Vinod Thadani, CEO of iProspect India, called the tie-up “exciting as there is much work to be done,” adding that “this partnership is actually a testament to how we are committed to driving impactful growth through sharp, data-backed digital strategies.”. The iProspect team has consistently demonstrated its expertise in the digital space, and we are eager to amplify ARDEX ENDURA’s leadership in the industry, pushing the boundaries of innovation and success with strategy-driven nudges across platforms.”
Anita Kotwani, CEO of Media, South Asia, dentsu, added, “Welcoming ARDEX ENDURA to our clientele marks a significant strategic win for us. We are excited to have them onboard. We will help them grow their digital presence and achieve their ambitious growth goals with groundbreaking solutions. Deep expertise in driving sustainable growth ensures long-term digital success for the brand through iProspect. We will definitely feel proud that our approach will be crucial in ARDEX.
Gopinath Krishnan, Managing Director of ARDEX ENDURA, expressed his enthusiasm for the partnership, stating, “I’m thrilled to have iProspect onboard as our digital agency partner to drive our digital transformation journey forward. This collaboration marks a significant step in our mission to strengthen our digital presence and connect with our customers in more meaningful ways.”
