Due to the targeted nature of the pharmaceutical industry, marketing and research have implied notions to consider, very different from the FMCG and other industry practices. At least, whereas industries like FMCG might have a direct consumer base, that of pharmaceuticals is far more complex, catering not just to…
“Don’t Let That Breathtaking Shot Get Literal”—this line led Canon India’s most recent initiative and created a volley of interest and debate. On the eve of World…
As India gets ready to celebrate its 78th Independence Day, Axis Bank, one of the biggest private sector banks in India, has launched a campaign that is…
Smotect, a leading D2C wellness company dedicated to helping individuals overcome tobacco addiction through innovative, nicotine-free solutions, has launched its new video campaign this Independence Day with…
A soft-spoken ad campaign by tech giants Meta and Google is currently under very close scrutiny. It targets teenagers on YouTube with Instagram ads, which in turn…
Integrated logistics solutions provider Mahindra Logistics has launched a video, its latest one, on the 25th anniversary of Kargil Vijay Diwas. The video summarizes the Kargil Run…
