basmati rice

India Gate Basmati Rice Unveils Bold OOH Campaign with…

ByMauveFeb 6, 20255 min read

KRBL’s iconic India Gate Basmati Rice is creating waves with a high-impact Out-of-Home(OOH) campaign that was launched like a movie premiere. Spanning multiple metro and key cities, the campaign combinescreativity, technology, and cultural relevance to celebrate the brand’s transformation with style and flair. From teasing audienceswith intrigue to delivering…

maha kumbh

Santoor’s Impactful OOH Campaign Shines at Maha Kumbh 2025

ByMauveFeb 4, 20253 min read

The Maha Kumbh, known for being one of the largest spiritual congregations in the world, became the stage for an extraordinary Out-of-Home (OOH) campaign by Laqshya Media…

big bills

No More Big Bills: Crompton Launches Bold Geyser Campaign…

ByMauveJan 27, 20253 min read

Crompton Greaves Consumer Electricals Ltd., a trusted leader in energy-efficient home appliances, has unveiled an innovative outdoor campaign, “No More Big Bills with Crompton Geysers.” The campaign…

himalaya

Himalaya Wellness Empowers Teens with ‘My First Pimple’ Campaign

ByMauveJan 25, 20253 min read

Himalaya Wellness, a leading wellness brand, successfully concluded its impactful “My First Pimple” campaign, reaching thousands of young girls across 9 cities in West Bengal, Bihar, and…

colorless

Absolut’s #UNLABEL Campaign Celebrates Individuality and Breaks Stereotypes

ByMauveJan 23, 20253 min read

Absolut, in its continued effort to bring about inclusivity and break biases, announces the launch of its latest campaign, UNLABEL, BORN COLOURLESS. The campaign continues on the…

Himalaya Launches Campaign to Combat Urban Skin Damage from…

Himalaya Launches Campaign to Combat Urban Skin Damage from…

ByMauveNov 29, 20243 min read

As air pollution continues to rise across urban India, Himalaya Wellness, a pioneer in herbal and natural personal care, is stepping up its efforts to address urban…