Aashirvaad Atta and Salt Enrich Rath Yatra with Cultural…

Aashirvaad Atta and Salt Enrich Rath Yatra with Cultural…

ByMauveAug 6, 20244 min read

In a great combination of culture and creativity, the ITC Aashirvaad Atta celebrated the Rath Yatra Festival with the innovative Ratha Yatra Eka Aithiya campaign. Over 1.5 lakh devotees savored the immersive show of the rich culture and tradition of Rath Yatra. Ratha Yatra Eka Aithiya took devotees on…

Bhuvan Bam and Zomato’s “Friendship Ki Band” Adds Fun…

Bhuvan Bam and Zomato’s “Friendship Ki Band” Adds Fun…

ByMauveAug 3, 20242 min read

Bhuvan Bam, content creator and actor, has partnered with food ordering platform Zomato for an in-app Friendship Day campaign. It will be called Friendship Ki Band. The…

Wavemaker India Wins Taco Bell Media Mandate to Boost…

Wavemaker India Wins Taco Bell Media Mandate to Boost…

ByMauveAug 2, 20242 min read

Wavemaker India has recently bagged the integrated media mandate for Taco Bell, a fast-food chain offering Mexican-inspired cuisine. The account will be managed out of Wavemaker’s Delhi…

Webinar on FMCG Counterfeiting: Innovations & Strategies for Authenticity

Webinar on FMCG Counterfeiting: Innovations & Strategies for Authenticity

ByMauveAug 2, 20243 min read

The Authentication Solution Providers’ Association (ASPA) is set to organize a webinar addressing the pressing issue of counterfeiting in India’s Fast-Moving Consumer Goods (FMCG) sector. The virtual…

Project Unnati Apple: Success in Uttarakhand with Sustainable Farming

Project Unnati Apple: Success in Uttarakhand with Sustainable Farming

ByMauveAug 1, 20244 min read

In an enormous session on sustainable agriculture, Anandana – The Coca-Cola India Foundation, in association with Indo-Dutch Horticulture Technologies, recognized relentless farmers through the famous Project Unnati…

Google Ads Unveils New Tools for Performance Max Campaigns

Google Ads Unveils New Tools for Performance Max Campaigns

ByMauveAug 1, 20243 min read

Recently, Google Ads announced a new set of tools and features for Performance Max campaigns. The changes have a global reach and aim to offer additional insights…