At just 24, Esha Agarwal represents a new generation of entrepreneurs who are redefining
how brands communicate in an increasingly competitive marketplace. As the Founder of
ELIX PR, a boutique public relations and communications agency based in Mumbai, she has
built her company around one fundamental belief: meaningful stories create lasting brands.
Raised in a Marwari business family, entrepreneurship was never unfamiliar to Esha. While
business conversations were part of everyday life growing up, she discovered early that her
interests extended beyond operations and numbers. She was fascinated by branding,
fashion, consumer psychology, luxury businesses, and the influence communication has on
shaping public perception. Those interests would eventually become the foundation of ELIX
PR.
Determined to understand the luxury industry at a global level, Esha pursued a Master’s in
Global Luxury Brand Management, where she immersed herself in the study of international
branding, luxury consumer behaviour, strategic communication, and heritage marketing. Her
academic journey took her to Milan, widely recognised as one of the world’s foremost
capitals of fashion and luxury, offering her first-hand exposure to the standards,
craftsmanship, and cultural depth that define premium brands.
Beyond the classroom, she explored some of the world’s most influential luxury ecosystems
through industry immersions and brand experiences. From iconic fashion houses and
premium hospitality brands to luxury automotive and lifestyle companies, these experiences
reinforced an important lesson: exceptional brands are remembered not only for what they
create but also for how they make people feel.
Inspired by these insights, Esha founded ELIX PR with the vision of offering a more
thoughtful and strategic approach to public relations. The agency specialises in fashion,
beauty, hospitality, lifestyle, and luxury brands, combining media relations, celebrity and
influencer collaborations, editorial storytelling, brand launches, and communication strategy
to help businesses establish meaningful visibility.
Rather than viewing public relations as a short-term marketing exercise, Esha believes
communication should strengthen a brand’s identity over time. Every campaign is designed
to align with a brand’s values, audience, and long-term aspirations, ensuring that visibility
translates into credibility and sustained growth.
Building a business at a young age has come with its share of challenges, but Esha sees
entrepreneurship as a continuous learning process. Each client, campaign, and collaboration
has contributed to shaping ELIX PR into an agency that prioritises relationships, creativity,
and strategic thinking in equal measure.

Looking ahead, Esha envisions ELIX PR becoming one of India’s leading communications
firms in the fashion and luxury space. Her ambition is not simply to generate media coverage
but to create enduring brand narratives that resonate with audiences, inspire trust, and leave
a lasting impression.
With a combination of international education, entrepreneurial drive, and a deep appreciation
for luxury branding, Esha Agarwal continues to build ELIX PR into a communications agency
that reflects the evolving future of modern public relations—where authenticity, strategy, and
storytelling work together to create brands that stand the test of time.