Why Polished LinkedIn Posts Are Losing to Raw, Unfiltered…

Bykhizra khanJul 28, 20263 min read

By Khizra Khan A shaky thirty-second phone video is now outperforming the perfectly lit, professionally edited clip. LinkedIn didn’t see this coming but founders who lean into it are already winning the feed. The Feed Got Tired of Trying So HardFor years, LinkedIn ran on a simple formula: look…

Illustration representing public leadership, governance and accountability in India for The Mauve Opinion.

People & Opinion

Should Political Leaders Qualify for Public Office? | Mauve…

Bypriya lalwaniJul 27, 20263 min read

Should ministers undergo competency assessments before holding public office? The Mauve explores whether political leadership should be measured through transparency, accountability and continuous performance rather than elections…

People & Opinion

Dr. Shilpee Lunia Is Done With Women Being Told…

ByMauveJul 27, 20265 min read

When women’s pain becomes normal, someone has to question the definition of normal. There is a moment many women quietly carry after childbirth. A sneeze becomes something…

Aayushi Jain, founder of Aayushi Jain Label, featured on Happened Over Coffee by The Mauve.

People & Opinion

Aayushi Jain Interview: Building a Fashion Brand Beyond Metro…

Bykhizra khanJul 27, 20268 min read

For many designers, success is often associated with the country’s biggest fashion capitals. For Aayushi Jain, however, the journey began elsewhere with conviction, consistency and an unwavering…

Everyone is talking about Gen Z, but very few are listening: Bharat Jain Bharat Jain wears many titles, entrepreneur, podcast host, and by his own description, "The Heartspoken Storyteller." He meets people, listens to their stories, and talks about emotions that are often felt but rarely said out loud. But he doesn’t like to call himself a motivational speaker. He said, “Main bas dil se bolta hoon." His debut book, Gen-Z: An Incomplete Book (Gen-Z: Ek Adhuri Si Kitaab), grew out of years of simply being around the generation everyone seems to have an opinion about. "I have many Gen Z youngsters in my family and I interact with this generation regularly. The more I observed them, the more I realised something: everyone is talking about Gen Z, but very few are actually listening to them,” he said. That gap between talking about and listening to, he said, is where the book was born. He added, "We judge their screen time, lifestyle and choices, but rarely ask what's happening behind that screen. Their pressure, loneliness, confusion, dreams and silent struggles inspired me to write this book." The title itself carries the book's central idea. "Because Gen Z itself is an incomplete story," Bharat said, adding, "They are still discovering who they are, what they want, and where they belong. Their pages are still being written. And maybe we are judging their story too early." Asked about what sets the book apart, he was clear that it isn't meant to instruct. "This book doesn't try to teach Gen Z how to live. It tries to feel them. It's written for Gen Z, but equally for parents, teachers, mentors and everyone who wants to understand them better,” he said. Bharat is also upfront about where his understanding of the generation comes from. He doesn't have Gen Z children of his own, and said, “But I have many Gen Z youngsters in my family and around me. My understanding comes from spending time with them, observing them and, most importantly, listening to them without judging." In the end, he said, the book has one simple hope riding on it. "I just want one thing from this book. When a Gen Z reads it, I want them to feel, 'Finally, someone is trying to understand us.' And when a parent or an older generation reads it, I hope they feel, 'Maybe, before judging them, we should listen to them’,” he said. "If this book can start that one conversation between two generations, for me, its purpose is fulfilled," Bharat ended.

People & Opinion

Everyone Talks About Gen Z, Few Listen: Bharat Jain

ByMauveJul 25, 20263 min read

Everyone is talking about Gen Z, but very few are listening: Bharat Jain Bharat Jain wears many titles, entrepreneur, podcast host, and by his own description, “The…

People & Opinion

Plateful of PR: The PR Playbook Behind Goa’s Most…

ByMauveJul 24, 20267 min read

By Sapna Shahani, Founder, Blurb For years, the restaurant business has been reduced to one deceptively simple belief: serve exceptional food and the crowds will follow. It’s…