Avvatar, India’s first premium 100% vegetarian whey protein brand from the House of Parag Milk Foods, proudly announces its groundbreaking achievement as the first ever brand to receive the prestigious Trustified Gold Certification. This recognition reaffirms Avvatar’s commitment to providing consumers with the highest standards of quality and transparency in the health and wellness industry.
Trustified, a renowned organization specializing in the laboratory testing of health products and supplements, conducts rigorous evaluations of products, scrutinizing factors such as label accuracy, the presence of heavy metals, chemicals, amino spiking, and more. The Trustified certified logo acts as a guarantee to consumers, assuring them that the product aligns precisely with the information provided on the label.
Avvatar’s commitment to excellence goes beyond conventional standards, successfully navigating through all four levels of Trustified’s stringent testing process, conducted in Germany. These levels involve comprehensive examinations to verify product authenticity and adherence to established quality benchmarks. As a result, Avvatar became eligible to apply for the coveted Trustified Gold certification, assuring consumers that the certified supplement is devoid of any prohibited substances, including doping agents.Commenting on achieving this milestone, Ms. Akshali Shah, Executive Director, Parag Milk Foods shared “Avvatar’s attainment of the Trustified Gold Certification marks a significant milestone in our journey. It underscores our unwavering dedication to providing consumers with high-quality, vegetarian whey protein. The global nutrition industry is growing rapidly with evolving consumer needs and rising awareness of the benefits of a high protein diet. As a trustworthy nutrition player, we are now geared up to become a health and nutrition company that provides innovative protein solutions across the spectrum.”
