Milton’s ‘Milton Liya Kya’ campaign brings fun to kids’ tiffins and bottles

During this Back-to-School season, Milton, a prominent brand in India’s homeware sector, is launching a wide array of kids’ bottles and tiffins. Available in over 75 vibrant colors and a variety of prints, designs, compartments, shapes, and sizes, this extensive new collection aims to meet all customer needs for children’s lunch boxes and water bottles. The range includes popular character prints such as Barbie, Superman, Wonder Woman, Chota Bheem, Batman, and more, adding fun and excitement to the new school season.

To introduce this diverse range and capture attention, Milton has launched an interactive campaign titled “Milton Liya Kya”. A key feature of the campaign is a new digital commercial featuring Yashraj Mukhate, a well-known Instagram music composer famous for several viral tracks, alongside the young talent Shravani Sharma. The campaign is promoted across various media channels including Out-of-Home (OOH), Social Media, On-Ground activations, and OTT platforms to ensure broad visibility.

The collaboration with Yashraj Mukhate involves creating a jingle using Milton’s kids’ tiffins and bottles as musical instruments, underlining the campaign’s message “Milton Liya Kya?”. This musical piece showcases the range’s colorful designs, prints, and cartoon characters, aiming to resonate with parents and children alike during their back-to-school shopping.