HUL Sells Pureit Business in India to A.O. Smith for Strategic Focus

Hindustan Unilever Limited announced on Tuesday that it has signed an agreement to sell its Pureit business in India to A.O. Smith Corporation, the global leader in water technology solutions.

HUL CEO & Managing Director, Rohit Jawa said, “the move is aligned with our strategic intent of ‘focusing sharply on the core’. Pureit today meets the valuable water purification needs of millions of loyal consumers, and under the ownership of A.O. Smith, I am quite sure it will thrive even more”.

“According to Parag Kulkarni, President, A.O. Smith India Water Products, “Pureit brand has had a history of being strong on innovation on water purification products and enjoys strong brand recognition with commitment to customer service. A.O. Smith greatly appreciates this local insight in consumers’ needs and treatment know how, which the Pureit team brings and considerably strengthens A.O. Smith here in India; we also look forward very much to the Pureit team joining the family of A.O. Smith.”.