Asymmetrique Wins Digital Mandate for LaljeeGodhoo& Company

Asymmetrique, a Mumbai-based marketing solutions agency,has secured the digital mandate for LaljeeGodhoo& Company, a pioneer in the Indian Spice and condiments industry with over an experience of 130 years. This strategic partnership aims to amplify LaljeeGodhoo& Company’s digital footprint and elevate its brand awareness in the competitive Indian market. The mandate was won following a multi-agency pitch and will be handled from the agency’s Mumbai office.

As part of the mandate, Asymmetrique will devise and execute comprehensive digital marketing strategies tailored to amplify the brand’s reach and overall engagement. The agency will be creating engaging content and managing the company’s social media platforms for an enhanced digital footprint. The agency will also focus on improving LaljeeGodhoo& Company’s online visibility through SEO and SEM initiatives. Having worked with leading F&B brands in the market, Asymmetrique has proven expertise in creating unique and memorable brand identities that resonate with consumers. LaljeeGodhoo& Company has chosen to partner with Asymmetrique, recognizing their profound industry expertise and shared vision. This collaboration aims to strategically harness Asymmetrique’s capabilities to drive significant brand growth and establish a stronger market presence for LaljeeGodhoo& Company.

Speaking on the partnership, Nitin Gupta, Founder and MD of Asymmetrique, states that, “LaljeeGodhoo is popular amongst consumers with its trademark LG Hing, which is a staple in millions of Indian kitchens. The growing challenge for the brand however, is to stand out amongst competitors for its quality,  purity, and legacy. Asymmetrique brings to LaljeeGodhoo the expertise and sophistication of brand-building, along with deep cross-media execution capabilities.”

Ms. Riddhi Merchant, a Partner at LaljeeGodhoo& Company added, “Asymmetrique’s deep understanding of the digital landscape and their proven track record make them the ideal partner for us. We believe this collaboration will help us reach a new generation of consumers while staying true to our brand heritage.”