Manifest Launches: RPSG’s New Wedding Platform with Sara Tendulkar

RPSG Lifestyle Media, the lifestyle media vertical of RP-Sanjiv Goenka Group, announced its entry into the wedding platform, with a unique event presented by the Fashion Design Council of India, on 3 August 2024 at the Taj Palace New Delhi. The event was being presented as part of the ongoing FDCI Manifest Wedding Weekend.

Manifest is a wedding-forward new media platform that will have a print, digital, on-ground experience, and more. Speaking of the idea behind Manifest, Avarna Jain, Chairperson, RPSG Lifestyle Media, highlighted, “Manifest is our first endogenous foray into lifestyle and luxury media. The big question – What is manifest? Is it going to be a magazine? A digital content hub? A series of events? It’s going to be all of this and more.”.

The first cover star for Manifest is Sara Tendulkar, who released the issue alongside Avarna Jain and Chairman FDCI Sunil Sethi.

“Not only is this Manifest’s first cover, it’s mine too,” said Sarah, looking poised, beautiful and fresh, the sort of disguise one resorts to at such moments to mask nervousness. Joining her on stage was also her mother, the normally very camera-shy Dr Anjali Tendulkar, hanging around the whole evening, letting her daughter bag the limelight but beaming with pride throughout.

“Ever since Manifest was announced, it has spelled good news for the lifestyle media industry,” he said, “but it has also brought with it a few questions. What form will it take, and how will it cater to today’s audiences and advertisers?” FDCI Chairman Sunil Sethi, who hosted the evening to celebrate the launch of Manifest, introduced Avarna Jain to the audience. This evening, hosted by FDCI to celebrate the launch of Manifest, will answer a few of these.”

The issue being released on Saturday is a teaser issue. It’s a work-in-progress version with a hand-stitched spine, meant for private circulation, and will give its audience a sneak peek into what Manifest stands for.