Returning with yet another first, India’s No. 1 Hindi News Channel, News18 India, launched News18 India Utsav. It envisioned a platform aiming at promoting art and culture in India, showcasing unique talent, and encouraging free-flowing discussions relating to all fields of creative expression. Indeed, it shall be dedicated to the rich tapestry of the country’s heritage and curate experiences that take audiences on an unforgettable journey, encapsulating the vibrant traditions that make our nation truly unique. News18 India Utsav was launched with a scintillating evening organized in Raipur on the 31st of July. The latter was graced by Padma Shri Bharti Bandhu, a famous Kabir Bhajan singer; Padma Shri Usha Barle, a famous Pandwani singer; Shri Anurag Basu, a noted film director; and Shri Girish Pankaj, an acclaimed litterateur. These noted guests charmed the evening audience with their scintillating thoughts and riveting performances.
We are delighted to bring News18 India Utsav,” said Mitul Sangani, CEO Indian Languages Business, News18 Network. “While being the country’s No. 1 Hindi news channel is exhilarating, we also believe it is our equal duty to partner in the growth of the country, and identifying & promoting India’s cultural prowess is a key part of building this leadership narrative for the nation. News18 India Utsav is an exciting step in this direction.”
Talking about Utsav18, Jyoti Kamal, Editor, News18 India and Hindi Digital, said, “We are really excited about News18India Utsav. We will be able to promote a range of talent in the country and bring really engaging content in exciting formats across different platforms. It will stand as further testament to our continued commitment to innovate and bring fresh content for our viewers and users.”.
News18 India will focus on building “Utsav” as a marquee destination for celebrating the rich heritage of India. Further, it will also go on to continue engaging with creative people, renowned and emerging, from cross-sections of fields such as dance, music, and art; literature and poetry; and thinkers, philosophers, and spiritual leaders to bring experiences truly enriching and gratifying.
