Siyaram’s has signed Bollywood superstar Ranbir Kapoor as their prestigious brand ambassador. The strategic partnership is aimed at giving a fillip to the brand’s popularity amongst the youth who relate to a new generation of discerning consumer seeking style, sophistication, and an unparalleled sartorial experience.
With an iconic heritage for nearly five decades, Siyaram’s has become synonymous with high-quality products, continuous innovation, and international futuristic designs that are local at heart yet international in appeal. Recognized for its exceptional craftsmanship and commitment to excellence, Siyaram’s has always pushed the envelope and made global fashion available to the Indian consumer. Their fabrics, garments, and textile products exude a culture of legacy and values that well blend tradition with modernity to reach out to millions of Siyaram customers.
“We are very excited to welcome Ranbir Kapoor into Siyaram’s family,” says Mr. Ramesh Poddar, Siyaram’s Chairman and Managing Director. “The signing of Ranbir is going to be much more than the ‘star comes in as a brand ambassador’ kind of association. The inherent charisma and power of the star are acknowledged by everyone in myriad ways, but, truly speaking, what positively attracted us to Ranbir is his demeanor and the casual état that he carries with remarkable ease. Ranbir’s personality speaks in great tune with timeless charm, steadfast confidence, and a devotion to keep abreast of the times. This combination will connect strongly with our target audience and take the brand into the future. Let’s live up to it as we create an ever-so-powerful legend that inspires today’s youth and takes Siyaram’s greater than ever.”
Expressing his happiness, Ranbir Kapoor said, “I am extremely thrilled to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire to, and this is an iconic brand and a family favorite, like with most Indian households. Their collection resonates with my style offering designs that personify elegance. Associating with the legendary brand that stands tall over decades with its unparalleled commitment toward its values of excellence, trust, and Indianness is like a dream come true. It’s actually a very nostalgic homecoming for me, and I’m glad to be a new face of Siyaram’s, a brand that has stood the test of time over decades and continues to be one of the most trusted fashion brands, having found a special place in the hearts of billions, thus commanding respect and admiration across age groups.”
As Siyaram’s embarks on this exciting next chapter, it plans to blend its storied heritage with one of the most celebrated actors of our time: Ranbir Kapoor, whose contemporary appeal is setting new benchmarks in men’s fashion and aims to further build Siyaram’s position as one of the most loved fashion brands across generations in India.
