Jaimit Doshi Joins Lenskart as Global Marketing Head & Hustlr CEO

Jaimit Doshi has joined the company as the Global Head of Marketung & Hustlr CEO. In a linkedin post he wrote : “Yesterday I joined Lenskart.com with a dual role – as Lenskart’s Global Head of Marketing and CEO of Hustlr, their phenomenal successful brand. So when Peyush Bansal offered me this role over one dinner meeting, much as it was difficult to leave Aditya Birla Sun Life Insurance, it was an offer that was impossible to refuse. I almost jumped first and thought later. I have always maintained that I have never planned my career moves and my made career decisions well in advance.
The principle of mine is pretty simple: is it a great problem to solve, will it engage me every day, every second; will I learn something new, and drastically different? .

Is it fundamentally “A chance to work hard at work worth doing” These principles allowed me to take on roles that are as diverse as marketing, digital transformation, sales, HR (yes) and even being a CTO of an insurance company! They allowed me to grow as a person and as a professional. Thanks to the Lenskart team to allow me a chance to be part of their tribe!. He was earlier the Chief Technology, Digital and Markering Officer at Aditya Birla Life Insurance. He was earlier the Executive Vice President-Heading Marketing, Products, Platforms & Digital at Aditya Birla Life Insurance. He has also been Chief Sales and Marketing Marketing Officer at Coverfox Insurance. He comes with experience in marketing, sales, and digital transformation, and his contribution towards further growth at Lenskart would be commendable to say the least.