JioCinema announced today that Skyscanner, the global leading travel app, is joining the free-to-play predict and win contest, Jeeto Dhan Dhana Dhan, on JioCinema in one of its first major partnerships in India. Building on JioCinema’s conscious efforts to make interactive engagements a focal point for fans in the course of live sports streams, Skyscanner will showcase Jeeto Dhan Dhana Dhan across Bangladesh’s tour of India that includes two Tests and three T20I from September 19 to October 12.
As a part of the association, all the viewers will be entitled to win travel vouchers and discount coupons for home and international travel for each match of the series and hence, will have ample chances to carry back winnings while participating in the live stream. After being launched last season of TATA IPL 2023, Jeeto Dhan Dhana Dhan has gone on to become an overnight hit, having more than 100 million users and 2 billion plays till date. In this process, winners have won over 100 motor vehicles in the form of cars and bikes, 70+ Smart TV’s, gold vouchers amounting to INR 1.5 crores, 100+ consumer durables, and 800 million discount coupons.
This is when India witnesses a spurt in the gamification of content as JioCinema keeps engaging and rewarding fans. The associate with Skyscanner makes Jeeto Dhan Dhana Dhan a new dimension for affiliate marketing due to impactful engagement and exceptional performance marketing across categories. Partner brands through this offer will now get a platform where powerful branding meets measurable performance.
“We are proud to have Skyscanner associate with Jeeto Dhan Dhana Dhan for the India v Bangladesh T20I series,” noted a Viacom18 Spokesperson. “Through Jeeto Dhan Dhana Dhan we have gamified content in meaningful ways for sports viewers and are thrilled that Skyscanner sees value in this proposition. To pick Jeeto Dhan Dhana Dhan as their first major partnership for Indian audiences affirms the faith and forward-looking opportunities that brands see in it as a platform.”.
Commenting on the association, Glosinda Goes, APAC lead for Affiliate and Performance Partnerships at Skyscanner said, “We’re excited to partner with JioCinema as an affiliate partner on their popular Jeeto Dhan Dhana Dhan contest. Through this innovative gamification platform, we’re offering cricket fans a chance to win travel vouchers while enjoying the excitement of the match.”. This partnership will offer wonderful opportunities to connect with our Indian audience and reflect the worth of Skyscanner as a travel services provider.
There will be a chance for users to win exciting prizes with every matchday of the series between India and Bangladesh. Users need just hold their phones in portrait or landscape mode, where the bottom of the screen is occupied by a chat box opening, presenting a question and four options before every over to unlock a plethora of travel vouchers from Goibibo, Paytm, and Happy Fares.
