Fixderma Launches Durave: Advanced Skincare Solutions for All

Dermaceuticals brand Fixderma has launched its new skincare category innovation, Durave, a new line of seven products that provides intensive care solutions for the skin. These light and quickly absorbed formulations are much “More Than A Moisturizer” as they can offer two-in-one action in terms of delivery of 24-hour intense hydration in addition to targeting specific skincare concerns in every type.
Dermatologist-approved formulations loaded with active ingredients to be your ultimate hydration solution. It includes four face moisturizers and three body lotions, which attack different skin concerns on your skin, including acne marks, dryness, dark spots, and even sensitive skin conditions, which can also strengthen your skin’s barrier function.

While this is an exclusive Amazon launch, customers can also visit the official website of Fixdema for claiming their favorite one.

It’s with great excitement that we introduce our new Durave range,” said Shaily Mehrotra, CEO and co-founder of Fixderma India. “Our earlier Shadow Sunscreen range did well with consumers as a Summer Essential. So we’re sure Durave will reach the peak marks as soon as the winter season comes in place.”.

As a part of our omni-channel expansion, Fixderma has launched the Durave range on Amazon, Fixderma website & stores. Through this, we are looking to complement our retail presence with online while giving customers multiple touch points to experience the essence of Fixderma,” said Preetam Jena, CMO and eCommerce head, Fixderma India.