Meta Launches AI-Powered Video Ads on Facebook and Instagram

Meta is also piloting AI-based video editing capabilities that enables advertisers to animate static images and expand the video borders. This is new software to support brands and give them greater creative freedom and flexibility in creating advertisements for Facebook and Instagram, enabling a better way of engaging the audience with dynamic visuals.

Meta recently introduced new AI-powered creative tools that will allow advertisers to transform static images into dynamic videos. Added capabilities also include the ability of the AI to zoom in on existing videos with extra pixels and therefore increase content without loss of quality.

These products will be available gradually, with broader launch beginning in early 2023. The tool is intended for enhancing creative options for advertisers on Facebook and Instagram.