Groom Like a Modern Warrior this International Men’s Day

ILEM JAPAN, known for its premium Japanese-inspired skincare and grooming products, celebrates International Men’s Day with the launch of a dynamic new digital video campaign (DVC) featuring acclaimed actor Jim Sarbh. Highlighting ILEM JAPAN’s Sumuuzu Bento grooming set, the DVC explores a refreshing take on modern masculinity, encouraging men to embrace simplicity and ease in their grooming routines.

The campaign taps into the evolving narrative of masculinity, with Sarbh sharing insights on how, for today’s men, the workplace is often the real battlefield—not the daily grooming routine. His engaging narrative parallels the resilience of traditional warriors with today’s professionals, whose energy is dedicated to career success, personal growth, and self-care. The DVC celebrates simplicity, showcasing how the Sumuuzu Bento makes self-care straightforward and efficient, leaving men with more time to focus on career, personal growth, and what truly matters in life.

Commenting on the campaign, Ishanvi Patel, Founder of ILEM JAPAN said, “Working with Jim on this campaign has been inspiring. His energy and wit capture the essence of what we stand for at ILEM JAPAN making him the perfect fit for Sumuuzu Bento and our vision for modern, thoughtful grooming. We believe that products like ours should simplify daily routines, giving men the confidence and ease to excel in their lives without distraction. Together, we’re redefining grooming for the modern Indian man—making it easier, more enjoyable, and aligned with the demands of today’s fast-paced lifestyle.”

“I’m thrilled to collaborate with ILEM JAPAN on the Sumuuzu Bento DVC,” adds Jim Sarbh. “It’s a thoughtful, simple approach to grooming that resonates with my own values—minimal fuss, maximum impact. For men today, our time is better spent on real challenges, not on an overly complicated grooming regimen. Sumuuzu Bento makes it easy.” 

The Sumuuzu Bento set, including the ILEM JAPAN’s Shaving Gel and Shaving Mist, is crafted with botanical extracts that deliver a smooth, irritation-free shave, providing a refreshing and nourishing grooming experience. Designed to fit seamlessly into the lifestyle of busy professionals, it empowers men to present their best selves without the hassle. 

The newly launched digital ad films with Jim Sarbh, now live on ILEM JAPAN’s social media, invite grooming enthusiasts to embrace Japanese-inspired self-care, inspiring men everywhere to adopt efficient, elegant routines that focus on what truly matters.

The video can be viewed here: https://www.instagram.com/reel/DCivzEstrUz/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA