Black Box & Shreyas Iyer Launch Magic Edition Playing Card Deck

Parksons Cartamundi, the global leader in the revolving world of playing cards and cards for games as is redefining social play with the launch of Black Box Shreyas Iyer Magic Edition Deck. This masterpiece is not merely a deck of cards; it’s a meticulously crafted 3 in 1 and first-of-its-kind multipurpose deck. In a strategic collaboration with Black Box and cricket sensation as well as avid magician Shreyas Iyer, this deck breaks the mold of traditional card games. Whether you’re a card game enthusiast or an aspiring magician, this deck brings the thrill of magic to life like never before.

With over a million decks sold annually, Black Box has become a leading brand of playing cards in India. Now, in partnership with Star Cricketer Shreyas Iyer, the brand has further elevated itself to transform how fans experience card playing, offering a thrilling new experience for collectors, magicians, and gaming enthusiasts.

Just as Shreyas Iyer dominates the cricket field with his fearless leadership and game-changing performances, he now brings that same spirit of innovation to the world of magic and cardistry. After securing four major tournament wins last year—and now emerging as India’s leading run-scorer at the ICC Champions Trophy 2025—his journey is defined by skill, creativity, and an unyielding drive to push boundaries. The Black Box Shreyas Iyer Magic Edition Deck is a reflection of that passion, offering fans an immersive experience that blends the thrill of sport with the artistry of magic and gameplay.

Parksons Cartamundi, market leader in the playing card industry, with a strong legacy of 55 years in Indian market which includes portfolio of global brands including legendary Bicycle®, with 140 years of craftsmanship. The new Black Box deck stands as a true collector’s masterpiece, encased in a custom Tray-Style Outer Pack with gold foiling and crafted from premium Black Core Card Stock, it boasts intricate embossed detailing. Elevating its exclusivity, this special edition features a collaboration with Shreyas Iyer, showcasing custom-designed Kings, an Ace of Spades, and Joker cards—making it both a functional marvel for magic and a prized addition to any collection. To complement the experience, the deck includes four Ninja Throwing Cards, a Magic Trick Booklet, Video Instructions for Magic Tricks and Card Throwing, and three Portable Mini Stumps—making it an immersive tool for enthusiasts eager to learn and experiment.

In a world where industries constantly evolve to meet consumer expectations, the playing card industry is no exception. Parksons Cartamundi and Black Box, recognizing this shift, have innovated beyond traditional gameplay offering a multi-faceted experience that demonstrates how playing cards can be both a social gameplay and a platform for contemporary entertainment. Driven by the mantra “Play kar, Throw kar, Magic kar, apne andar ke King ko Show kar!”, the Black Box Shreyas Iyer Magic Edition Deck empowers consumers to push their limits and explore new ways to engage with cards, turning every session into an exciting adventure.

Produced by Schbang Motion Pictures, the digital commercial for the Black Box Shreyas Iyer Magic Edition Deck showcases Shreyas Iyer’s impressive skills with the deck. His seamless execution of card tricks and precision throws is captured in a dynamic performance that highlights the deck’s unique design and functionality. With the tagline “Play kar, Throw kar, Magic kar, apne andar ke King ko Show kar!”, the DVC encourages viewers to embrace the thrill of the Black Box Magic Edition Deck and discover the King within themselves.

DVC Link: https://youtu.be/9xtFbD2HIBY?si=n2d8p7JWXtA5VFbw

Indian Cricketer Shreyas Iyer exclusively managed by RISE Worldwide, shared his excitement about the launch saying, “Cricket has always been my passion, but card tricks have been my secret love. I am thrilled to bring this Magic Edition deck to life with Parksons Cartamundi. It’s an amazing opportunity to share a side of me that many fans don’t know about cardistry and to blend it with the energy and excitement of cricket. I hope this deck inspires fans to bring their creativity into their everyday lives, whether it’s on the cricket field or with a deck of cards!”

The “Black Box Shreyas Iyer Magic Edition Deck” captures this very passion with elements of magic, cardistry, and social play to create a truly unique and engaging experience.

Mr. Kapil Kejriwal, CEO & MD of Parksons Cartamundi Private Limited, shared his thoughts on this ground breaking launch, saying, “Parksons Cartamundi has a rich heritage of bringing people together through the joy of playing cards. On the other hand, Black Box has also redefined the way people experience card games. With this collaboration, we’re taking our journey a step further in investing in consumer experiences. It’s not merely about creating another playing deck; it’s about pioneering a new dimension of social entertainment. We are blending Parksons Cartamundi’s legacy of quality and craftsmanship with the innovative spirit of the Black Box brand, thereby redefining the very possibilities of social play. Furthermore, we’ve infused the deck with Shreyas Iyer’s dynamic personality, capturing his passion for magic and performance through custom designs and interactive elements.”

He further added, “This launch reflects our passion for pushing the boundaries of card entertainment. We’re committed to crafting never seen experiences for Indian consumers which is revolutionised playing card industry in India that spark joy and connection, ensuring we remain at the forefront of the playing card industry.”

Magic and card throwing are dynamic performance arts that demand precision, skill, and creativity. While magic relies on sleight of hand, illusions, and storytelling to mesmerize audiences, card throwing is a high-speed skill sport focused on accuracy and trick shots. The Black Box Shreyas Iyer Magic Edition Deck unites these two worlds, providing the perfect tool for mastering seamless magic routines and precision throws.

Designed to help you perform dazzling tricks with ease, the deck includes:

Exclusive Collaboration – Designed in partnership with Shreyas Iyer, blending his love for cricket and magic.

Premium Packaging – Encased in a luxury Custom Tray Style Outer Pack with gold foiling and embossing on both the outer box and tuck box, delivering an elegant and high-end feel.

High-Quality Card Stock – Crafted with Black Core card stock and embossed playing cards, made in the USA, ensuring both durability and a premium 

Custom-Designed Elements – Features exclusive Shreyas Iyer Kings, Ace of Spades, and Joker cards, making it a collector’s delight.

Interactive & Skill-Based Play – Designed for card games, magic tricks, and precision ninja card throwing, offering an all-new way to play and perform.

Special Throwing Cards & Cricket-Themed Accessories – Includes 4 Ninja throwing cards and 3 mini stumps, allowing players to practice cricket-inspired skill-based gameplay.

Immersive Experience – A must-have for cricket fans, magic enthusiasts, and card game lovers, blending sports and creativity in a one-of-a-kind deck.

Premium Price Point – Priced at ₹999/-, this exclusive deck delivers unmatched quality and craftsmanship for collectors and performers alike

Availability– This exclusive deck will be available across General Trade, Ecommerce & Quick Commerce platforms