In a landmark moment for India’s live entertainment industry, Only Much Louder and TribeVibe Entertainment, a BookMyShow enterprise, have announced a strategic partnership to launch Zakir Khan’s nationwide stand-up tour spanning over 60 cities. A comedy caravan travelling through the length and breadth of the country, this iconic tour will bring a laughter riot to over 160,000 fans, making it the single largest deal ever signed by a comedian in India. This collaboration marks the largest-ever comedy tour by an Indian comedian, setting a new precedent for scale, structure and reach in this genre, also solidifying Zakir Khan’s position as a global comedy powerhouse.
At its heart, this tour reflects a shared commitment: to reach audiences where they are, to do justice to an art form that has steadily grown in stature and to build something that endures. Combining Zakir Khan’s phenomenal pan-India appeal, OML’s talent stewardship, BookMyShow’s data-backed audience intelligence and TribeVibe’s production muscle and deep-rooted reach across India’s greenfield markets, beyond the traditional metropolitan circuits, the partnership sets a new benchmark for the scale and accessibility of live comedy in India. It marks a clear turning point for the industry; audiences nationwide are more willing than ever to invest in premium, homegrown entertainment. As the first deal of its kind at this scale and value, it establishes a new standard for future collaborations, signalling the arrival of a more mature, cohesive and expansive phase for India’s stand-up comedy ecosystem.
“This collaboration signals a new form of cultural consumption in India, one that is ambitious in scale, yet grounded in purpose. It’s not just about doing a 60-city tour; it’s about proving that India is ready to host and celebrate live entertainment at this scale across its full breadth. At TribeVibe, we’ve always believed in democratising access to great experiences and Zakir, through his authenticity and connection with audiences, is the perfect artist to lead this vision. Partnering with OML to bring this to life feels like a natural next step in the journey,” said Shoven Shah, Founder & CEO, TribeVibe Entertainment.
Zakir Khan expressed, “This isn’t just a personal milestone, it’s a celebration of how far Indian stand-up has come. I’m grateful to be doing this with partners who truly believe in the power of homegrown stories and the audiences who’ve made it all possible. This tour is not just about performing in 60 cities, it’s about taking the art of Indian stand-up to every corner of the country with the scale and seriousness it truly deserves. For years, we’ve dreamed of comedy being treated like mainstream entertainment, and this partnership is a massive step in that direction. I’ve always believed in building something bigger than myself, and this moment feels like that belief taking centre stage.”
Rishabh Nahar, SVP, OML, said, “This tour doesn’t just mark a milestone for Zakir, but serves as a blueprint for the future of Indian live entertainment, bringing live comedy to the cultural and geographic heart of the country. With this partnership, TribeVibe Entertainment and OML hope to lay the groundwork for a touring economy that mirrors the scale, sophistication and ambition of global markets, where data guides decisions, artists build legacies and where audiences everywhere have equal access to transformative cultural experiences.”
Zakir Khan, one of India’s most beloved and influential comedians, is set to engage with fans across both major metros and remote towns alike, bringing live comedy to the cultural and geographic heart of the country. This tour doesn’t just mark a milestone for him, but serves as a blueprint for the future of Indian live entertainment. With this partnership, TribeVibe Entertainment and OML are laying the groundwork for a touring economy that mirrors the scale, sophistication and ambition of global markets, where data guides decisions, where artists build legacies and where audiences everywhere have equal access to transformative cultural experiences.
