Prime Video Teases The Traitors with Twisted Billboard Campaign

There’s a buzz in the air and on the streets—that’s impossible to ignore! Billboards featuring iconic lines from Prime Video’s most-loved Original shows—Mirzapur, Farzi, Paatal Lok, Panchayat, Call Me Bae, Bandish Bandits, and The Boys—are taking over! But look closer, and you’ll notice the quotes aren’t quite the same. What looks like familiar fan-favourite lines lead to an unexpected twist—setting off a wave of intrigue and speculation. It’s clear these hoardings aren’t just a nostalgic throwback. They’re a clue. A tease. A sign  that something thrilling is on the horizon.

These beloved shows are doing more than just reminiscing. They’re setting the stage for something bigger. Something totally unexpected.

The Traitors is coming. And nothing is what it seems.

Launching soon on Prime Video, The Traitors, the Indian adaptation of the internationally acclaimed reality series characterized by betrayal, deceit, and drama that challenges the intellect, wit, and strategic prowess of its players. As the intrigue builds, these intriguing billboards serve as the first hint into the world of The Traitors!

These disruptive billboards mark the beginning of a journey that flips the script on what viewers expect from a reality show. The games have begun. The clues are out there. Watch this space for more…

The Traitors. Coming soon. Only on Prime Video.