Lucien Laviscount Leads Tommy Hilfiger’s SS25 Watch Campaign

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces one of today’s most captivating actors and Tommy Family Brand Ambassador Lucien Laviscount as the face of the Spring Summer 2025 TOMMY HILFIGER Watch campaign. First unveiled as TOMMY HILFIGER’s Watch ambassador in Fall 2024, the star continues to lend his effortless cool, natural charisma and optimistic outlook to TOMMY HILFIGER’s classic American style.

“It’s so special to continue representing TOMMY HILFIGER and bringing my style to this iconic brand,” says Lucien Laviscount. “Watches are all about the details and that’s what I love about this collection. It’s chic, elegant and hits all the right notes – and that’s pure Tommy through and through.”

The Spring Summer 2025 Men’s Watch collection is designed for a cool style that blends sporty influences with heritage design. The Bank silhouette is a motorsport-inspired timepiece that fuses speed and style. Engineered for performance, it boasts a striking red aluminium pusher guard and an integrated silicone strap for durability and comfort. Meanwhile, the TH85 Carbon Chronograph conveys an elevated sport-luxe feel, featuring a polished enamel dial with TH Monogram, finely crafted sub-dials, and finished with Cordura straps and silicone backing.

The TOMMY HILFIGER Women’s Watch collection redefines sophistication with elevated, jewellery-inspired designs that seamlessly blend timeless elegance and contemporary allure. Each piece is crafted for effortless refinement, from the refined tank-shaped timepiece, featuring a faceted solid link bracelet, sculpted case, and signature sunray dial, to the bold yet graceful modern boyfriend watch adorned with crystal markers and sport-luxe detailing.

The collection is available across India at Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger outlets, and other premium watch retailers. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfigerWatches and @TommyHilfiger.