Prime Video, India’s most loved entertainment destination, has on-boarded NFDC – Cinemas of India, as an add-on subscription. As the home to groundbreaking classics from India, National Film Development Corporation (NFDC) offers an extensive library featuring iconic films by renowned and internationally acclaimed directors such as Satyajit Ray, Shyam Benegal, Mira Nair, and Kalpana Lajmi, to name a few. With this add-on subscription, customers in India can enjoy evergreen classics from multiple Indian languages, including critically acclaimed films like Mirch Masala (Hindi), Ghare Baire (Bengali), Salaam Bombay!(Hindi), Doghi (Marathi), Jameela (Tamil), Ganashatru (Bengali), Bangarwadi (Marathi), Parinamam (Malayalam), Rudaali (Hindi), Gandhi (Hindi), Marupakkam (Tamil), Bioscope (Malayalam), Percy (Gujarati), Stri (Telugu), Mammo (Hindi), Suraj Ka Satvan Ghoda (Hindi), among others, at INR 199 per year.
The curated NFDC add-on subscription on Prime Video includes some of the most awarded and critically acclaimed films of all times – from the multiple Academy, BAFTA, and Golden Globe Award-winning film Gandhi (Hindi), and Salaam Bombay! (Hindi) that won the Caméra d’Or and Audience award at the Cannes Film Festival in addition to the National Film Awards, along with a nomination at the Academy Award for Best International Feature Film, to Agantuk (Bengali), Satyajit Ray’s last film that won the FIPRESCI Award at the Venice Film Festival, and Best Feature Film at the National Film Awards; from Qissa (Punjabi) that won the Netpac Award for World or International Asian Film at the Toronto International Film Festival, and Paar (Hindi) that won the UNESCO Award at the Venice Film Festival, as well as the National Film Award for Best Feature Film in Hindi, to several National Film Awards, Kerala State Awards, A.P. State Awards-winning films like Bioscope (Malayalam), Thodu (Telugu), Tiladaanam (Telugu), Kaliyachan (Malayalam), and many more.
“NFDC has been the cornerstone of India’s finest cinema, nurturing path-breaking films for decades. We’re excited to announce NFDC – Cinemas of India as our newest add-on subscription, featuring an exclusively curated collection of cinematic masterpieces,” said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video. “The collection showcases the rich heritage of Indian cinema across our linguistically diverse entertainment industry. Whether you’re a cinephile or just beginning to explore Indian cinema, NFDC’s catalogue offers an unparalleled window into our country’s most acclaimed and culturally significant films. Through add-on subscriptions like these, we continue our commitment at Prime Video to super-serve customers with more of what they love, all in one place.”
“We are thrilled to collaborate with Prime Video to make NFDC’s rich collection of movies accessible to a wider audience. For decades, NFDC has supported pioneering filmmakers and impactful narratives that showcase India’s cultural diversity. With Prime Video’s massive reach across the country, we are confident that these timeless, thought-provoking, stories will reach and be enjoyed by new audiences, and enable us to take Indian cinema far and wide,” said Mr. Prakash Magdum, MD, NFDC Ltd.
Benefits of add-on subscriptions on Prime Video include:
No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With add-on subscriptions they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website
Enjoy your favourite features, no matter which service: Customers can access a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.
More Choice: With add-on subscriptions, customers can access thousands of additional titles across 25+ OTT services, including NFDC – Cinemas of India.
