Traya, India’s leading science-backed hair loss solutions brand, has launched a compelling new brand film featuring acclaimed actor and comedian Sunil Grover. Inspired by the true story of a Traya customer, the film tackles one of the most widely believed myths about hair loss: “Once it’s gone, it’s gone for good.”
At the heart of the film is a relatable and emotional narrative: a young man hears the age-old line “Baal ek baar gye toh wapas nahi aate” from a skeptical uncle, echoing the disbelief that surrounds hair regrowth treatments in India. It highlights a deeply held social belief, that hair loss is irreversible, one reinforced by the fatigue of trying ineffective solutions time and again. But the twist comes when Sunil Grover, playing a sharp-eyed observer, points out something that shuts down the skepticism: the hero now has better hair than he did in his old wedding photo, a reference that aims to drive home the fact that with the right approach and treatment, hair regrowth IS possible.
The story draws directly from the real experience of Nikhil, a Traya user, who shared: “I look better now than I did in my wedding photos. Losing hair isn’t easy—it took a toll on me for years. I remember hiding under a cap to cover my scalp. But today, I look better, feel better, and I couldn’t be happier. And it’s all thanks to Traya. I’ve regained my confidence and my youth.”
His transformation was made possible through Traya’s holistic, doctor-led treatment, rooted in Ayurveda, Dermatology and Nutrition.
“This campaign is about breaking the cycle of hopelessness that so many people feel when they experience hair loss and rewriting a belief that has held so many hostage. Nikhil’s story isn’t just inspiring, it’s proof that the right approach works. It is a reminder that when we look at hair loss as an internal problem rather than a cosmetic issue, real results can be achieved. We didn’t want fiction. We wanted honesty,” said Saloni Anand, Co-founder of Traya.
Confident and compelling, the new brand film underscores Traya’s science-backed promise of real, sustainable results. Amid the clutter and chaos of quick fixes and marketing trends, Traya’s new brand film cuts through with clarity and confidence.
The film is currently live on Traya’s digital channels, including YouTube and Instagram. With a blend of humor, emotion, and authenticity, the campaign speaks to a generation that’s tired of empty promises — and ready for results.
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