Nestlé MILKMAID, a name that has defined sweetness in Indian homes now for 113 years, has launched its latest TVC celebrating the joy of preparing desserts at home, with loved ones. The film highlights the rich, creamy and heartwarming experience that MILKMAID brings to every sweet creation. Conceptualised by BBH India, the TVC has been directed by acclaimed filmmaker Ram Madhvani.
The film also showcases MILKMAID’s new reusable pack, designed for everyday convenience. It allows consumers to use, store and reuse the product easily, encouraging effortless dessert-making at home.
Manav Sahni, Head, Dairy Business, Nestlé India, said, “MILKMAID enjoys a timeless legacy that lives on in kitchens across India. With every generation, it has reinvented itself while staying true to the promise of great taste. With this film, we celebrate the joy of homemade desserts and inform the consumers how MILKMAID, with its signature taste elevates their flavour.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India added, “It is always a delight to tell a new story for MILKMAID – the window to a world of desserts for Indian families for over a century. To add Yummazing next to the much-revered brand has been our privilege and we hope it adds to the shared vocabulary of mothers and kids while describing every dessert made with MILKMAID.”
For over a century, MILKMAID has inspired both traditional and contemporary dessert-making. With its creamy consistency and versatile usage, MILKMAID continues to help Indian families turn sweet moments into something truly Yummazing.
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