Hyderabad, 14 April 2026: Zen Diamond, the globally acclaimed fine jewellery brand with a presence across more than 450 stores worldwide, continues to expand its presence in India with the opening of its new store at Lake Shore Mall, Hyderabad. After establishing a strong foothold in Mumbai with stores in Bandra and Borivali, and further strengthening its presence in Chandigarh with one store and Bengaluru with two stores, Zen Diamond now brings its hallmark of exquisite craftsmanship and modern design to Hyderabad. Last year, the brand had announced global icon Jennifer Lopez as its brand ambassador, marking a new phase of glamour, innovation and timeless sophistication for Zen Diamond.
The 800 sq. ft. store at Lake Shore Mall embodies Zen Diamond’s signature design language, a refined grey palette that accentuates the brilliance of each creation, enhanced by premium finishes such as fluted panels and elegant stucco textures.
Celebrated for its mastery in crafting natural diamond jewellery of exceptional quality, Zen Diamond seamlessly fuses timeless artistry with contemporary aesthetics. With a legacy rooted in craftsmanship and innovation, the brand appeals to discerning patrons who value exclusivity, sophistication, and modern design. Guided by the principles of affordability and trust, Zen Diamond continues to connect with today’s consumers, those who seek enduring value without compromising on style.
Along with fine jewellery, Zen Diamond also offers a curated selection of luxury accessories, including perfumes, ties, watches, pens, and gold coins, making it a one-stop destination for refined gifting and personal indulgence.
Speaking about the new Hyderabad store, Neil Sonawala, Managing Director at Zen Diamond, said, “India continues to be a key growth market for us. After receiving an encouraging response in Mumbai, Chandigarh and Bengaluru, we are pleased to be furthering our position in South India and bring Zen Diamond to Hyderabad, a city known for its rich heritage and evolving design sensibilities. At Zen Diamond, we strongly believe that exceptional in-store experiences are integral to how customers connect with our brand and our teams are committed to delivering a personalized and memorable journey for every visitor. Our new store at Lake Shore Mall offers customers an immersive jewellery experience that combines contemporary design with timeless artistry
With the opening of its Hyderabad store, Zen Diamond reinforces its vision of redefining fine jewellery in India by offering a seamless fusion of global design trends and enduring sophistication. The brand is also among the very few in India to offer Natural Diamond Certification, further strengthening consumer confidence in the authenticity and superior quality of its jewellery.
On the auspicious occasion of Akshaya Tritiya, Zen Diamond is offering an exclusive benefit of a complimentary 1.5 grams 24Kt gold coin on every purchase of Rs 90,000 on diamond jewellery, adding extra sparkle to this festive celebration.
Additionally, at Zen Diamond India, customers can now enjoy the flexibility of Zero Cost, Zero Interest EMI, allowing them to purchase jewellery with just 10% upfront and pay the remaining amount in easy monthly instalments with absolutely no additional charges, making it more convenient to celebrate special moments without financial strain.
Zen Diamond India is allowing offering added benefits to their customers from their “Trade Your Old Gold” offer, where they receive an additional Rs 2,400 per gram over the prevailing market value, enabling them to upgrade their existing gold into something new and meaningful.
About Zen Diamond
Zen Diamond, a globally acclaimed name in fine diamond jewellery with a presence across more than 450 stores worldwide, is celebrated for its exceptional craftsmanship, timeless elegance, and innovative design language. The brand effortlessly bridges global aesthetics with contemporary Indian sensibilities, creating jewellery that reflects both sophistication and modernity.
Having entered the Indian market in 2024 with its flagship boutique in Bandra, Mumbai, Zen Diamond has since expanded its footprint with additional stores in Borivali, Bengaluru, and Chandigarh. With a vision to establish 100 stores across India within the next five years, the brand continues to reinforce its leadership in the country’s evolving fine jewellery landscape.
In partnership with the Natural Diamond Council, Zen Diamond upholds the values of authenticity, craftsmanship, and responsible luxury, offering creations that inspire confidence and celebrate enduring beauty.
