The Experience Edit today announced its launch as India’s first
immersive experience IP company — a venture that isn’t in the business of running events,
but building worlds.
Founded by creative and business veterans Khushbu Vaid, Riyaz Sayed, and Sapangeet
Rajwant, the company has a single, uncompromising mandate: to conceive, own, and scale
original live experience formats that people don’t just attend — they inhabit, feel, and carry
with them long after they leave.
A Category That Didn’t Exist in India. Until Now.
The global live experience industry is enormous and growing. What it has consistently
lacked is ownership thinking — companies that treat experiences not as productions to
deliver, but as IP to build, protect, and scale. The Experience Edit is founded explicitly to fill
that gap.
Its formats span large-scale festivals, immersive pop-up worlds, cultural journeys, wellness
retreats, intimate gatherings, culinary experiences — and formats not yet named. What
binds every property under the company is a non-negotiable standard: immersive,
intentional, and impossible to forget.
The distinction from event management is deliberate and foundational. Event companies
execute. The Experience Edit originates — creating proprietary formats engineered from day
one for portability, cultural resonance, and international scale. Less one-night occasion,
more global franchise with a heartbeat.
What the Founders Say
Riyaz Sayed, Co-Founder, “The experience economy is one of the fastest-growing sectors
globally, yet ownable IP within it remains almost nonexistent. Most players are focused on
delivery. We are focused on ownership. When you build an experience with the discipline of a
format, you are not creating an event — you are creating an asset.”
Khushbu Vaid, Co-Founder, “The best experiences don’t feel produced. They feel inevitable
— like someone understood exactly what you needed before you did. That is the standard
we hold ourselves to. Not ‘did it run smoothly?’ but ‘did it change something in them?’”
Sapangeet Rajwant, Co-Founder, “There is no shortage of events in the world. There is a
deep shortage of experiences that truly stay with people. We built The Experience Edit
because we believe the world is ready for a new category: experience IPs that originate from
India and belong everywhere.”
The Founders
Collectively, the three founders bring expertise across creative direction, live experiences,
large-scale production, operations, and business strategy — a combination of creative vision
and operational rigour that the company’s model demands. The venture was built on a
shared conviction: that audiences worldwide are no longer satisfied with passive
participation. They want to be surprised, moved, and marked.
The Timing
Global appetite for immersive and experiential formats — across entertainment, culture,
wellness, and lifestyle — is at an inflection point. The Experience Edit launches into that
moment with a long-term ambition: to build the world’s most recognised experience IP
portfolio, and to build it from India.
About The Experience Edit
The Experience Edit is India’s first immersive experience IP company, founded by Sapangeet
Rajwant, Riyaz Sayed, and Khushbu Vaid. The company creates and owns original live
experience formats that audiences don’t just attend, but truly experience and remember.
From festivals and cultural journeys to wellness retreats, immersive worlds, and entirely
new formats, every property is designed with a focus on creativity, emotional connection,
and global scalability.
Built on an IP-first approach, The Experience Edit is redefining the live experience landscape
by creating experiences that are immersive, intentional, and built to travel beyond borders.
The Experience Edit believes that great experiences aren’t just events — they are worlds
people want to return to.
