Broadway, India’s leading experiential retail destination where
commerce meets culture, has officially launched its much-anticipated Mumbai flagship store
at Hill Road, Bandra West. Spanning 40,000 sq. ft. across four floors, the store houses over
200 brands across fashion, beauty & skincare, wellness, and lifestyle, offering consumers a
thoughtfully curated environment that blends shopping with engagement and discovery.
Following its successful presence in Delhi, Hyderabad, and Pune, the Mumbai opening marks
Broadway’s fourth location and an important step in its growth journey. The city was a natural
choice for expansion, given its influence on fashion, culture, entrepreneurship, and consumer
trends, making it a key hub for India’s new generation of brands and creators.
Mumbai’s consumers are digitally savvy, culturally aware, and often among the first to
discover emerging trends and brands. They seek products and experiences that align with
their values, aspirations, and evolving lifestyles. Designed for this audience, Broadway brings
together a carefully curated mix of homegrown, digital-first, and international brands,
creating a destination where discovery happens in real life, not just online. Mumbai is where
many of India’s most exciting founders, creators, and trendsetters are based, yet until now
there hasn’t been a single space that brings together the brands they’ve built and the
communities that support them. Broadway fills that gap by offering a dynamic environment
where consumers can engage with the brands they’ve followed online, explore new ideas, and
be part of a culture that celebrates innovation, creativity, and entrepreneurship. More than a
shopping destination, Broadway is designed to become a reflection of modern Mumbai’s
lifestyle and aspirations.
Beyond retail, Broadway will host brand launches, founder-led sessions, workshops, wellness
experiences, and community-driven events, creating an environment that evolves alongside
its audience and encourages repeat engagement.
Commenting on the launch, Sankalp Kathuria, Co-Founder & CEO, Broadway, said:
“Broadway for me is not a marketplace and it’s not a mall. It’s a point of view on new-age
consumption in India. Mumbai is the city where these brands are born, where these founders
live, where this culture originates, and yet there was no single destination built for any of it.
That’s what we’re here to change. Every brand on this floor was chosen. Nothing here
happened by accident.”
Broadway, is an initiative led by Co-founders Vivek Biyani and Sankalp Kathuria, actor-
entrepreneur Rana Daggubati, Apurva Salarpuria of Salarpuria Group, Anarock, Nikhil Kamath
and Abhijeet Pai of Gruhas Proptech. Coming into force with support from Think9, a leading
venture builder, Broadway is designed to usher in a new era of physical retail in India by
providing a platform for 200+ new-age Indian consumer brands like Nuuk, Nish hair, Mokobara,
Almost Gods, Gully labs, Chapter 2, Fae Beauty, Super You, Comet, Cosmix, Notice me and
more to interact with customers via a content-to-commerce model.
Broadway is built to champion the next generation of brands by giving them a thoughtfully
curated physical platform that matches their ambition and innovation. The Mumbai store
brings together some of the most exciting homegrown and global brands that consumers have
discovered and followed online, all under one roof. More than a retail space, it is a
destination designed around discovery, culture, and community. As Broadway’s largest store
to date, it reflects the brand’s vision of redefining retail through immersive experiences and
meaningful connections between brands and consumers.
Store Details
● Location: Hill Road, Bandra West, Mumbai
● Size: 40,000 sq. ft. across 4 floors
● Categories: Fashion, Beauty, Wellness, Food & Lifestyle
● Brands: 200+ Curated Homegrown, Digital-First and International Brands
About Think9
Designed for Indian digital native brands Think9 is a venture builder firm that transforms
powerful ideas into authentic, profitable, and experience-led brands such as Foodstories,
Goodbug, Superyou, Kingdom of White in key consumption categories like food, wellness,
beauty, home & decor and fashion.
Think9 partners with passionate entrepreneurs to combine our collective learning and
experience with data science, digital ethnography, and technology platforms to build brands
that connect to the new generation of Indian consumers.
