Miraj Entertainment Ltd today announced the promotion of Sameer Munshi to Chief Operating Officer. Munshi brings over 25 years of Senior leadership experience managing large-scale malls and Cinema Exhibition Operations. Moving upward from his role as Vice President of Operations and F&B, Munshi will oversee strategic growth through multi-location operations and business development. Implement tighter operational benchmarking, renewed focus on Customer excellence, standardised processes across properties and drive a tech-enabled business culture across the organisation. On the F&B front, he will be responsible for premiumization, regional menu innovations and corporate brand collaborations to further boost F&B revenue. He will be reporting directly to the Miraj Group leadership team.

“Sameer’s promotion is a natural progression of the trust and results he has built at Miraj. His understanding of both cinema operations and F&B economics makes him the right leader to steer our growth ambitions forward. We are confident his stewardship will bring the same discipline and customer-first approach that has defined his career so far,” said Arvind Jain, Group CEO, Miraj Group.

“F&B has emerged as a genuine growth engine for us… my focus is on tighter operational benchmarking and scalable, tech-enabled processes — turning Miraj’s operations into a real competitive edge, not just a support function,” said Sameer Munshi, COO, Miraj Entertainment Ltd.