Moving towards becoming a complete kitchen-pantry destination, Handpickd expands beyond fresh produce with new offerings across atta, oils, spices, dairy and more.
Handpickd, India’s zero-stock fresh commerce platform, today announced it is expanding beyond fresh produce into daily kitchen staples. The platform, built for urban consumers who care about clean eating, is scaling its supply chain to deliver freshly prepared, additive-free fresh food straight to homes.
The company’s portfolio now includes made-to-order milled atta (flour), freshly pounded spices, pressed oils, farm dairy, small-batch spreads, fresh flowers, and ready-to-cook essentials. Handpickd expects its freshly milled flour and hand-pounded spices to become major growth drivers over the coming year, building on the base it has already established in fresh produce.
Most modern food distribution leans on chemical preservatives, additives, and long warehouse storage cycles built to survive long-distance transport and supermarket shelves. Handpickd is trying something different. Its zero-inventory model is built around speed and local sourcing, connecting households directly to preparation and harvest so the food keeps its natural nutrition and flavour.
“There are two sides to food being modified to last long. Something bad added to it. Or something good taken out. Product companies around the globe have been over investing in it for decades so they can make it centrally and distribute globally.” said Anant Goel, Founder & CEO of Handpickd. “ Your local ‘halwai’ doesn’t know that science. Neither does your local ‘atta chakki’. The problem there is adulteration of raw material. Handpickd is tackling both in one go – Pure raw material, prepared clean and delivered fresh. Fresh food items that will go bad when they are supposed to. Because fresh is science-less.”
Every batch in Handpickd’s staples range is sourced from expert farms and mills and prepared close to the point of delivery, bringing the same sourcing transparency the company built in fresh produce to atta, spices, and oils.
The expansion is part of Handpickd’s larger push to build a full-stack fresh commerce ecosystem. The company wants to be the trusted destination for everyday fresh essentials, not just produce, built on a supply chain that prioritizes freshness, operational efficiency, category depth, and consumer trust.
About Handpickd:
Co-founded by Anant Goel, Nitin Gupta and Sahil Madan in April 2024, Handpickd is India’s zero-stock, matchmaking platform for fresh produce, currently serving households in Gurugram, Noida and Bengaluru. The platform delivers pesticide-free, plastic-free produce sourced directly from farmers, with every order personalised to household needs, whether ripeness, weight or weekly quantity, helping minimise wastage. With its zero-forecasting, zero-inventory and zero-warehousing model, Handpickd is redefining fresh commerce in India by systematically reducing wastage across the supply chain while focusing on quality, personalisation and sustainability at scale.
