Maharishi Ayurveda Wellness Hospitality, leading institutions dedicated to Ayurveda and holistic wellness, has announced the launch of its new centre at the Maharishi European Research University (MERU) campus in the Netherlands. Developed as part of a €5 million expansion project spanning wellness, hospitality, education and research infrastructure, the centre marks a significant milestone in the organisation’s global growth strategy and strengthens its presence in the rapidly expanding European wellness market.

Officially inaugurated through traditional Vedic ceremonies, the new facility is envisioned as Maharishi Ayurveda’s European Centre of Excellence, bringing together authentic Ayurvedic treatments, Panchakarma therapies, wellness hospitality, practitioner education and scientific research under one integrated campus.

As the demand for preventive and holistic healthcare continues to accelerate globally. Industry estimates project the global Ayurveda market to reach approximately USD 85.8 billion by 2033, while the European Ayurveda market is expected to grow from nearly USD 1.8 billion in 2025 to over USD 7.2 billion by 2034, driven by increasing consumer preference for natural, personalised and integrative wellness solutions.

The Netherlands holds deep significance in Maharishi Ayurveda’s history as MERU campus served as the global centre for Maharishi Mahesh Yogi’s work for over two decades, where he advanced the revival of Ayurveda as a comprehensive system of holistic healing. The new wellness centre carries forward that vision by making authentic Maharishi Ayurveda accessible to an international audience through clinical care, education, hospitality and research.

Commenting on the expansion, Shri Lakshman Shrivastava, Director, Maharishi Ayurveda Wellness Hospitality, “The opening of the Maharishi Ayurveda Wellness Centre at MERU is an important step in our journey to make authentic Ayurveda accessible globally. As the world increasingly embraces preventive and holistic healthcare, our objective is to preserve the authenticity of Ayurveda while integrating it with high standards of wellness, hospitality, education and research. This centre represents Maharishi Mahesh Yogi’s vision of healthcare that promotes balance, prevention and overall wellbeing.”

Designed as a destination for both wellness seekers and healthcare professionals, the centre offers personalised Ayurvedic consultations, Panchakarma therapies, rejuvenation programmes, preventive health packages, meditation, therapeutic yoga asana, Vedic nutrition and holistic wellness approaches. Beyond patient care, the facility will also serve as a training and knowledge hub for Ayurveda practitioners from across Europe and other international markets.

During the initial phase, the Netherlands centre is expected to witness approximately 3,000 visitors annually through therapies, wellness retreats, consultations, Panchakarma programmes and educational initiatives. The facility also aims to train more than 100 Ayurveda and wellness professionals every year, contributing to the global expansion of authentic Ayurvedic knowledge and creating new opportunities for skilled practitioners.

With a legacy of over 35 years, Maharishi Ayurveda has built a global presence across 40+ countries, serving patients and wellness seekers from 100+ countries while training 7,000+ practitioners in classical Ayurveda and pulse diagnosis. Its New Delhi hospital, North India’s first NABH-accredited Ayurvedic hospital.

The organisation plans to strengthen its international footprint through additional wellness and hospitality projects in strategic markets, including Jaipur, Tirupati, and other parts of Europe. The long-term vision is to build a globally connected ecosystem for authentic Ayurveda that integrates treatment, education, hospitality and scientific research.

About Maharishi Ayurveda

Maharishi Ayurveda is one of the world’s leading organisations dedicated to authentic Ayurveda, preventive healthcare and holistic wellness. With a legacy of over 35 years, it has established a presence across 40+ countries through hospitals, wellness centres, education, research and Ayurvedic products. The organisation integrates classical Ayurveda with Panchakarma, Transcendental Meditation, Therapeutic Yoga Asana, Vedic nutrition and consciousness-based healthcare to promote long-term health and wellbeing. Its flagship Maharishi Ayurveda Hospital in New Delhi has served patients from 100+ countries and continues to lead research, clinical excellence and global practitioner training.