National, September 2026 — For decades, The House of Lakmē has been at the forefront of India’s beauty landscape, evolving alongside the multi-dimensional lifestyle of the modern Indian woman. With the workday often blending seamlessly into evening social plans, the brand has officially unveiled the Lakmē 9to5 HYA Glam Range.
This new collection of skincare-powered makeup essentials is specifically designed to make the “5PM glam reset” entirely effortless. Infused with high-performance ingredients like Hyaluronic Acid, the range masterfully balances deep hydration, daily comfort, and longevity to keep skin looking radiant, healthy, and celebration-ready without requiring a complete makeover.
The Concept Behind the “5PM Glam Reset”
Built around a fast-paced desk-to-dancefloor lifestyle, the collection features intuitive, multi-functional formats and buildable formulas tailored precisely for Indian skin tones. Whether it is a quick desk-to-dinner touch-up or getting fully festive-ready after work, the collection delivers instant glamour in just a few quick swipes.
The underlying philosophy is simple: a beauty reset shouldn’t mean starting all over again. Instead, a few swift updates—whether refreshing your base, adding a flush of color, or sweeping on a high-shine gloss—can transform your entire look in minutes.
Meet the LAKMÉ 9to5 HYA GLAM Range
The collection features five key essentials tailored to suit every skin type and routine:
1. Lakmē 9to5 HYA Glam 4-in-1 Face Palette
Marketed as the first-ever 2-minute face reset palette, this all-in-one product houses four base essentials that can be applied seamlessly using just your fingertips.
- Price: ₹999 (16g) | Available in 3 shades
- Key Components: Cream concealer, setting powder, crème blush, and a highlighter.
- Highlights:
- Features a hybrid blend of 2 crème and 2 powder formulas.
- Infused with a 1% Hyaluronic Complex.
- High-Definition concealer delivers 100% coverage for dark spots.
- Zero-flashback setting powder blurs pores under harsh lighting.
2. Lakmē 9to5 HYA Glam Instant Set + Blot Powder
An absolute touch-up essential designed to reset an oily base and provide a soft matte finish in a single swipe.
- Price: ₹699 (9g) | Available in 1 universal shade
- Highlights:
- Delivers 100% oil absorption and shine control without drying out the skin.
- Completely talc-free formula infused with Hyaluronic Acid.
- Universally translucent to match all Indian skin tones.
3. Lakmē 9to5 HYA Glam Plump + Shine Clickstick
A lip care-meets-color hybrid that functions as Lakmē’s softest gloss stick, wrapping lips in cushiony, long-lasting comfort.
- Price: ₹699 (2.1g) | Available in 8 shades
- Highlights:
- Unique balm + gloss hybrid formula.
- Infused with Hyaluronic Acid and Ceramides for up to 8 hours of hydration.
- Built with Barrier Repair Technology to actively support the lip barrier.
- Melts onto lips for a smooth, plump-looking finish with single-stroke color payoff.
4. Lakmē 9to5 HYA Glam Liner + Shadow Eye Duo
A highly versatile, dual-ended eye stick designed to switch easily between sharp, graphic definition and soft, smoky eyes.
- Price: ₹699 (1.8g) | Available in 6 shades (4 metallic, 2 matte)
- Highlights:
- 2-in-1 format combining a creamy eyeliner with a built-in smudger.
- Boasts a 24-hour smudge-proof and 12-hour long-lasting wear time.
- Completely waterproof, sweat-proof, humidity-proof, and transfer-proof.
- Drag-free application that is ophthalmologically tested for daily safe use.
5. Lakmē 9to5 HYA Glam Strobe Cream
A lightweight oil-in-water skincare-makeup hybrid that adds an instant layer of lit-from-within luminosity.
- Price: ₹599 (30g) | Available in 2 shades (Rosy Flush & Liquid Gold)
- Highlights:
- Infused with a powerhouse trio of Hyaluronic Acid, Niacinamide, and Vitamin C.
- Can be used alone on bare skin, mixed into foundation, or patted over makeup as a targeted highlighter.
- Dermatologically tested and suitable for all skin types.
Where to Buy
The complete Lakmē 9to5 HYA Glam Range is currently available across India online and offline via TIRA, as well as on official retail platforms.
About The House of Lakmē
The House of Lakmē is India’s No. 1 color cosmetics brand and a leading premium skincare pioneer under Hindustan Unilever Ltd. Established in 1952, the brand continues to fuse international cosmetic technologies with an intimate understanding of the Indian consumer’s beauty needs, offering over 1,000 trendsetting SKUs.
