Introducing two new editorial segments by The Mauve — The PR Playbook and The Journalists’ Journals.

They pitch the stories. They shape the narratives. They ask the questions, chase the headlines and bring the world’s most compelling stories to our screens and pages. But what happens when the storytellers themselves become the story?

Behind every polished press release is a PR professional navigating a client’s vision, industry expectations and the pursuit of the right narrative. Behind every published headline is a journalist balancing curiosity, credibility, deadlines and the responsibility of telling a story as it deserves to be told.

Their worlds intersect, their perspectives differ, and their realities are rarely as simple as the final story makes them appear.

Yet, how often do we hear their side?

With The PR Playbook, we step inside the world of public relations — the unwritten rules, the difficult conversations, the realities of media coverage and everything that happens before a story makes the news.

With The Journalists’ Journals, we turn the questions towards those who have spent their careers asking them. The untold experiences, the editorial dilemmas, the stories that stay with them and the realities behind the byline.

No polished industry narratives. No rehearsed answers. Just honest perspectives from the people who know these worlds best.

Because the media industry has never been short of stories. Perhaps, we have simply not asked the right people the right questions.

It’s time we did.

An editorial initiative by Priya Lalwani, Founder & Editor, The Mauve.