Zomato and Blinkit’s Rakhi Campaign Turns Sibling Rivalry Into…

Zomato and Blinkit’s Rakhi Campaign Turns Sibling Rivalry Into…

Bypriya lalwaniAug 31, 20266 min read

What happens when two brands under the same parent company stop behaving like corporate siblings and start behaving like actual siblings? You get one of Raksha Bandhan’s most entertaining brand conversations. Raksha Bandhan is usually a season of sentimental campaigns, sibling throwbacks and carefully scripted declarations of love. But…

Reliance Retail Competes with Blinkit and Swiggy Instamart

Reliance Retail Competes with Blinkit and Swiggy Instamart

ByMauveOct 9, 20242 min read

That marks the entry of Reliance Retail into fast-growing quick commerce, challenging major players like Blinkit, owned by Zomato, Swiggy Instamart, and BigBasket. Starting in selective segments…

Blinkit Partners with Unicorn to Deliver iPhone 16 in…

Blinkit Partners with Unicorn to Deliver iPhone 16 in…

ByMauveSep 21, 20241 min read

Under the new quick commerce entity, Blinkit, partnering with Apple reseller, Unicorn Infosolutions, customers can expect deliveries for the all-new iPhone 16 and iPhone 16 Plus just…

Quick Commerce Surges During Rakhi: Blinkit, Zepto, Swiggy Sales…

Quick Commerce Surges During Rakhi: Blinkit, Zepto, Swiggy Sales…

ByMauveAug 21, 20247 min read

A night before Raksha Bandhan, Blinkit CEO Albinder Dhindsa went onto to reveal that the quick commerce platform sold a peak of 693 rakhis a minute. Swiggy…