The OOH campaign brings the refreshed Crompton identity, Cephyr emblem and “Amazing, Every Day.” promise into consumers’ everyday environments How do you make a new brand identity part of everyday spaces where consumers can encounter it? Crompton Greaves Consumer Electricals Ltd. is bringing its latest brand transformation into the…
Ceiling fans as a piece of art – has this ever crossed your mind? In today’s modern homes, every design choice is deliberate—from the furniture to the…
Have you ever left home without checking or wondering if you’ve indeed turned off your geyser? Do you find yourself thinking about energy wastage when it comes…
