India’s CTV and FAST Industry Moves Towards a Common…

India’s CTV and FAST Industry Moves Towards a Common…

ByMauveOct 15, 20266 min read

The proposed India CTV & FAST Council has opened an Expression of Interest for organisations to help shape industry standards, advertising transparency, audience measurement and governance, with submissions closing on October 31, 2026. India’s connected television and free ad-supported streaming ecosystem could be moving towards a more unified industry…