Tata Gluco+, the official energising partner of the World Champions Team Argentina, has unveiled its latest campaign, providing football enthusiasts in India with an exclusive opportunity. The campaign offers participants the chance to win a fully paid trip to Argentina to witness the World Champions Team Argentina, featuring renowned players like Lionel Messi, Angel Di Maria, Julián Alvarez, and Enzo Fernandez, play live later this year. To participate, individuals simply need to purchase any Tata Gluco+ product and scan the QR code on the pack.
The campaign’s concept revolves around the idea that moments requiring a surge of energy often arise, whether it’s overcoming challenges or excelling in a game. Tata Gluco+’s brand films aim to embody this ethos, portraying young football teams as passionate fans or players who turn to Tata Gluco+ to revitalise themselves when in need of an energy boost. By partnering with the Argentina Football Association, Tata Gluco+ aims to resonate with Gen Z football enthusiasts, offering them a unique opportunity through their summer campaign “Argentina Jao, Team Argentina Ka Match Dekho”.
Vikram Grover, Managing Director of NourishCo Beverages Limited, expressed excitement about the campaign, stating, “Through ‘Argentina Jao, Team Argentina Ka Match Dekho’ Summer Campaign, Tata Gluco+ aims to energize and fulfil the dreams of football enthusiasts across India. This initiative reflects our commitment to providing unique experiences while reinforcing our partnership with the Argentina Football Association.”
To participate in the campaign, consumers can play an online game, with hourly winners receiving prizes, including official merchandise. Top performers on the leaderboard will stand a chance to win the grand prize – a trip to Argentina to witness the stars play in an international match.
Leandro Petersen, Commercial and Marketing Director at AFA, commented on the partnership, saying, “Our regional partnership with TATA reflects AFA’s efforts in expanding the brand globally, especially in India. We are thrilled about the campaign, which provides Argentinian fans in India with an incredible opportunity to watch their favorite team play.”
