As the pandemic of COVID-19 was running its course, there has been a manifest change in people’s attitude: from a curative approach, it has shifted to a preventive approach to health and wellness. Against this changing timescape, The Times of India brings to you TOI Health+, an initiative that commits to providing valid, relevant, and customized information on health and wellness to the Indian audience.
Added to this information gap is the increasing interest in health-related information, and what really becomes a challenge to many is how difficult it is to get relevant, appropriate, and credible sources from the ocean of unverified information. What TOI Health + ideally does is try to bridge that gap by being an all-in-one credible platform catering to the unique health needs of Indians. It is published and available in print and digitally every Wednesday. What TOI Health+ does is to bring the latest to its readers on health, nutrition, wellness, and prevention, with a special focus on health tech.
TOI Health+ has many unique features:
1. Content Customized: Content categorized into Nutrition, Prevention, Wellness, Body, and Health Technology. Interactive sections such as “Ask Your Doctor.”
2. Latest Solutions: Reliable, up-to-date health and health tech information every week.
3. In-Depth Coverage: Articles on nutrition, diet, fitness, lifestyle diseases.
4. Health Trackers: Quizzes, trackers, and self-assessment tests that will allow readers to keep a track of their health.
5. Active Community: Building an engaged community of health enthusiasts around social media and also through on-ground activities like the TOI Health+ Summit.
6. Consumer Engage: Be it the best doctors or sharpest minds in health experts or even researchers, get access to them through webinars, videos, and podcasts.
TOI Health+ curates with rich experience of The Times of India and its credible sources. It is because of this very long history of campaigns like “Times Organ Donation Drive,” “Beat Heart Failure,” and “Let’s Fight Diabetes” that TOI has been right at the front in the battle for health causes and creating valuable awareness in India. This involves daily liaisoning with the leading doctors, hospitals, researchers, and dieticians in the country regarding the best in healthcare, the latest treatments, and drugs in the market through a score of health reporters at TOI spread across the country. Now, using this expertise, TOI Health+ brings the very best in health and wellness information to the audience in the form of accessibly weekly distillation for the most credible and actionable health information.
According to Kaustuv Chatterjee, director, TOI Brand, BCCL, “TOI Health+ is our commitment toward serving the Indian audience with trusted and relevant information on health and wellness. At a time when misinformation abounds, we want to be that last word on credible, well-researched content that works as a building block of their health; armoring people with the need to be proactive toward good health.”
According to Partha P. Sinha, president and chief brand officer, BCCL, TOI Health+ is a huge opportunity for brands to reach out to motivated health and wellness enthusiasts. This product will also provide a platform for established players to emerging nutraceutical and health tech brands to get their work and innovations across to a larger audience. That’s a space that holds a lot of potential for both our readers and advertisers, which we’re really excited about.
